Kroger Co. Launches Verified Savings Program to Enhance Food Access

On December 29, 2025, The Kroger Co. (NYSE: KR) announced the launch of its new Verified Savings Program, a significant initiative designed to provide enhanced food access for customers enrolled in government assistance programs. This program provides a 20% discount on fruits and vegetables and substantial savings on Boost by Kroger Plus membership fees, specifically targeting recipients of programs such as SNAP, WIC, and Medicaid.

Carlo Baldan, Kroger's Group Vice President of Fresh Merchandising, emphasized the importance of affordability and accessibility in promoting food security. “Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access," Baldan stated. The Verified Savings Program reflects Kroger’s commitment to eliminating barriers to food security and aligns with the company's broader mission to combat hunger.

Eligible customers can easily enroll in the Verified Savings Program through an online verification process provided by SheerID, a trusted verification service. Once verified, customers can enjoy the benefits for a period of five months before needing to reconfirm their eligibility. The program offers a seamless experience for customers with a Kroger digital account, automatically applying discounts to their accounts upon enrollment.

The 20% discount applies to all eligible fruit and vegetable purchases at participating Kroger locations, valid until January 31, 2026. Additionally, participants can take advantage of half-off Boost membership plans. This includes the Boost Essential plan priced at $34.50 per year or $4.50 per month, and the standard Boost plan at $49.50 per year or $6.50 per month. Current Boost members can redeem this offer upon renewal or extension of their memberships.

The Boost by Kroger Plus membership provides a variety of benefits, which include:

In addition to the financial savings offered through the Verified Savings Program, Kroger continues to enhance customer nutrition through its OptUP program. This initiative allows customers to assess the nutritional quality of their grocery selections and includes a complimentary 30-minute consultation with a registered dietitian for Boost members. This personalized service aims to help customers plan nutritious and budget-friendly meals, further supporting Kroger's mission of promoting health and wellness.

The launch of the Verified Savings Program by Kroger Co. marks a pivotal step in enhancing food access for vulnerable populations. By providing financial relief on essential produce and fostering a supportive environment for nutritional education, Kroger demonstrates its commitment to community wellbeing and its ongoing efforts to address food insecurity across the nation. For more information on enrollment and program benefits, customers are encouraged to visit Kroger's official site.