On June 25, 2026, The Kroger Co. (NYSE: KR), a household name in grocery retailing, announced a significant enhancement to its rewards program, providing members with greater flexibility in redeeming their points. This move is designed to not only streamline the shopping experience but also to help customers maximize their savings in ways that best suit their lifestyles.

2. New Redemption Options

Kroger's revamped rewards program now allows members to redeem their Points for dollars off groceries, both in-store and online, in addition to the existing fuel discounts at the pump. This change means that "Fuel Points" are now simply referred to as "Points," granting members the freedom to choose how they save.

Megan Shaffer, Kroger's Group Vice President of Customer Growth and Strategy, emphasized the company's commitment to supporting customers in stretching their budgets. "We're excited to help customers stretch their budgets and give more choices in how they use the rewards they earn shopping with us," Shaffer stated. Members can save up to $35 on fuel or apply discounts directly to their grocery bills, tailoring their savings to their immediate needs.

3. Earning Points: A Simple Structure

Kroger has outlined a straightforward method for members to earn Points:

Point Accumulation: Members earn one Point for every $1 spent using their reward card during in-store purchases or online orders for Pickup and Delivery.

Bonus Earning Opportunities: Points can also be earned through everyday purchases, qualifying gift cards, qualifying prescriptions, and during special point events.

Boost Member Advantage: For Boost members, the earning potential doubles with 2X Points on purchases, alongside exclusive benefits such as free delivery, enhancing the rewards experience.

4. Redeeming Points: Your Way

Kroger has made it easier for members to redeem their Points with two primary options:

Fuel Discounts: Members can save 10 cents per gallon at the pump for every 100 Points redeemed, with a maximum of $1 off per gallon.

Dollars Off Groceries: Customers can now redeem Points for $1 off grocery purchases for every 100 Points, with a cap of $10 per day. To redeem, members simply need to log into their digital account at Kroger.com or through the Kroger app and apply their Points before checkout.

5. Summer Promotions to Maximize Savings

As part of the summer strategy, Kroger is rolling out limited-time offers designed to help customers earn Points even faster:

4X Points Fridays: Running through July 24, members can earn quadruple Points on select purchases.

4X Points Independence Day Special: From July 1 to July 4, customers can enjoy an additional Points boost.

Private Selection® Products: A digital coupon will be available for 4X Points on these select items until July 18, encouraging members to stock up while maximizing their rewards.

6. Convenience and Accessibility

Kroger continues to prioritize convenience for its customers. Members can access their Points balance and redeem rewards by logging into their digital account at Kroger.com or through the Kroger app. For those new to the program, joining is free and easy.

Boost members particularly benefit from exclusive discounts on groceries, 2X Points, and free grocery delivery, ensuring they save more every day. Kroger also offers a full product assortment available on-demand through partnerships with DoorDash and Uber Eats, allowing for delivery in as little as 30 minutes.

7. Conclusion: A Customer-Centric Approach

Kroger's enhancements to its rewards program reflect the company's ongoing commitment to customer satisfaction and financial savings. Whether shopping for essentials, fresh food, or preparing for holidays, Kroger is dedicated to making the shopping experience more rewarding and convenient.

As Kroger continues to innovate and adapt to customer needs, members can look forward to even more opportunities to save, reinforcing the company's mission to be America's grocer and a leader in the retail grocery sector.

Original press release