On October 30, 2025, Kroger Co. (NYSE: KR) and Uber Technologies, Inc. (NYSE: UBER) announced a significant expansion of their partnership, aimed at enhancing customer convenience and choice in grocery shopping. This collaboration builds on their existing relationship and seeks to create a seamless shopping experience that integrates grocery purchases and restaurant deliveries through the Uber Eats platform.

2. Enhanced Access to Groceries

Beginning in early 2026, customers will have the ability to shop from over 2,600 Kroger stores across various banners, including Ralphs, Fred Meyer, King Soopers, Smith's, Fry's, Harris Teeter, and Mariano's, directly via the Uber Eats app. This integration will enable millions of households to access a full assortment of fresh groceries, household essentials, and exclusive *Our Brands* products at their convenience.

Benefits for Loyalty Members

The newly expanded collaboration will also bring exciting loyalty benefits for Kroger Boost Members and Uber One subscribers. Kroger Boost Members will enjoy an extended free trial of Uber One, which includes perks such as:

6% cash back and automatic savings on rides during surge pricing

No delivery fees on orders through Uber Eats

Discounts of up to 10% on all Uber Eats orders

Conversely, Uber One members will have the opportunity to try Kroger's Boost membership free for a limited time, which offers 2X fuel points on purchases and eliminates delivery fees for orders made on Kroger.com or the Kroger app.

3. Seamless Integration of Services

In a groundbreaking move, Uber Eats' restaurant selection will be integrated directly into the Kroger app, allowing customers to place grocery orders while also being able to order meals from local restaurants. This unique feature positions Kroger as the first retailer to combine grocery shopping with an extensive restaurant delivery service, providing $0 delivery fees and reduced service fees for Boost Members.

Driving Engagement Through Media

Kroger and Uber will also focus on developing retail media experiences that engage customers with relevant products and promotions. By leveraging the strengths of both companies, they aim to inspire customer loyalty and drive sales for brands featured in their offerings.

4. The Future of Grocery Shopping

Yael Cosset, Kroger’s executive vice president and chief digital officer, emphasized the importance of customer choice in shopping habits. He stated, "Kroger is always looking for new ways to offer our customers an outstanding shopping experience." This partnership not only enhances the value and assortment available to customers but also introduces Kroger to new consumers with different shopping needs.

Susan Anderson, Global Head of Delivery at Uber, highlighted the innovation behind this partnership, stating, "Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience." This integration signals a shift in how consumers will approach grocery shopping and meal delivery, fostering an ecosystem where fresh produce, favorite meals, and loyalty rewards coexist.

5. Conclusion

The expanded relationship between Kroger and Uber Eats signifies a transformative step in the grocery delivery landscape. With enhanced access, integrated services, and valuable loyalty benefits, customers can look forward to an improved shopping experience that meets their diverse needs. As both companies continue to innovate, the grocery and delivery sectors are poised for exciting developments in the years to come.

Original press release