In a recent press release dated March 31, 2026, The Kroger Co. (NYSE: KR) announced exciting new promotions in anticipation of the Easter holiday and the arrival of spring. With a commitment to low prices and quality products, Kroger aims to help families celebrate the season with ease and joy.

2. Spring Savings and Easter Meal Staples

Kroger is rolling out significant savings across the store for Easter, making it easier for customers to gather and enjoy traditional meals. Carlo Baldan, Group Vice President of Fresh Merchandising at Kroger, highlighted the importance of value for customers, saying, "Our customers are savvy shoppers, and they know a good deal when they see one, no hunt required."

Essential Easter Offerings

The press release details a variety of Easter meal staples that customers can expect:

Quality Ham: Fresh, quality ham priced at an attractive 85 cents per pound, ideal for both brunch and dinner.

Classic Sides: Fresh spring vegetables like asparagus for $1.99 per pound and King's Hawaiian Rolls for $3.99.

Seasonal Desserts: A range of seasonal desserts, including Private Selection Four Layer Carrot Cake and Triple Cherry Pie, alongside other baked goods.

Refreshing Beverages: Mimosas made easy with Simply Orange Juice available for $2.99, along with sparkling beverages.

Serving Essentials: Everything from serving utensils to Bloom Haus floral arrangements to enhance the dining experience.

3. Building a Better Basket for Less

Kroger is also focusing on Easter baskets, encouraging customers to stock up on essential basket fillers at competitive prices. Key highlights include:

50% Off Holiday Items: Significant discounts on home décor, Easter baskets, filler items, eggs, and grass.

Exclusive Candies: Unique offerings such as Kroger's exclusive Peeps® Chili Lime Mango Marshmallows.

Egg Decorating Kits: PAAS decorating kits available for creative egg decorating.

Family Egg Hunts: Supplies like buckets and plastic eggs filled with goodies for family egg hunts.

Gift Cards: Hundreds of gift card options available, with the added benefit of earning 4X fuel points until April 7.

4. Spring Promotions and Digital Deals

Kroger is also launching a series of digital deals and promotions to further enhance customer savings:

Fuel Points Promotion: From April 3–5, customers can earn 4X Fuel Points on groceries and eligible purchases through digital channels.

BOGO Offers: Buy one, get one free deals on popular items like Entenmann's Little Bites, Donuts, or Cakes.

Spring Refresh Savings: An extra $5 off when spending $15 on participating makeup, beauty, or personal care items.

Fresh Produce: Affordable pricing on fresh staples such as Driscoll's strawberries for $1.99 and large pineapples for just 99 cents.

Frozen Foods: DiGiorno Pizza offered at 2 for $11.

5. Quality and Convenience

Kroger emphasizes that customers do not have to compromise on quality for savings. With the company's Fresh & Quality Guarantees, shoppers can enjoy high-quality products at low prices.

Shopping Options

Kroger makes shopping convenient for all customers, offering deals both in-store and online at Kroger.com. Customers can select from the same fresh items at low prices for pickup or delivery, often within 30 minutes. Additionally, Kroger’s full product assortment is available on-demand through DoorDash and Uber Eats.

6. Conclusion

As the Easter holiday approaches, Kroger Co. is determined to provide customers with an enjoyable shopping experience filled with savings, quality products, and a focus on family gatherings. Prices and promotions will be valid starting April 1, ensuring that everyone can celebrate the season with joy and delicious food.

Original press release