On April 7, 2025, The Kroger Co. (NYSE: KR) unveiled an initiative to make Easter celebrations more budget-friendly. The company is promoting a complete holiday meal that includes traditional staples for less than $6 per person. This offering allows families to enjoy their Easter favorites without straining their wallets.

Mary Ellen Adcock, Kroger's Executive Vice President and Chief Merchant and Marketing Officer, emphasized the importance of affordable meals during family gatherings. Adcock stated, "At Kroger, we make it easy to connect over food from simple weeknight dinners to family gatherings for Easter. That means everyday low prices on the items that matter most to our customers and keeping holiday staples affordable, ensuring families can enjoy special moments with a meal that brings them together."

2. The Easter Menu

Kroger's fresh Easter meal package features a range of delicious and budget-friendly options, including:

Kroger® Brand Spiral Ham

Private Selection Wisconsin 5 Cheese Blend Macaroni & Cheese

Kroger® Brand Classic Garden Salad

Kroger® Brand Traditional Favorites Frozen Broccoli Cuts

Kroger® Brand Russet Potatoes (5lb bag)

Del Monte® Golden Sweet Canned Cream Corn

Rhodes Dinner Rolls

Bakery Fresh Fruit Pies in Several Varieties

This extensive menu ensures that families can enjoy a well-rounded meal without overspending.

3. Easter Inspiration and DIY Ideas

In addition to the meal offerings, Kroger is providing customers with resources for further Easter inspiration. The retailer's blog, "The Fresh Lane," features a variety of recipes and DIY projects to enhance the holiday experience. Highlights include:

The Ultimate Guide to Ham: A comprehensive resource to help hosts prepare the centerpiece of the meal, including a handy calculator for determining the right amount of ham needed.

Make the Best Carrot Cake Ever: A guide filled with traditional and decorative carrot cake recipes, perfect for the season.

DIY Easter Treats and Homemade Candy: Creative ideas for crafting homemade candy, including peanut butter eggs and pastel peppermint patties.

Build the Perfect Easter Basket: Fun and easy ideas for creating festive baskets for the family.

4. Shopping Convenience

Customers can conveniently shop for their Easter essentials both in-store and through Kroger's Pickup and Delivery services. The company assures that customers will find the same fresh products at the same low prices, regardless of their shopping method. Furthermore, Kroger is offering more than $600 in weekly savings through digital coupons, making it easier for families to stock up on seasonal necessities.

5. Boost by Kroger Membership

Kroger also encourages customers to consider their Boost membership program, which can save members up to $1,100 per year. Benefits of the program include exclusive savings on fuel, grocery delivery, and even streaming options, providing added value for member families.

6. Commitment to Community and Sustainability

Kroger remains dedicated to its mission of feeding the human spirit while creating sustainable communities. The company has set an ambitious goal of achieving #ZeroHungerZeroWaste by 2025, further showcasing its commitment to social responsibility.

As Kroger continues to innovate and respond to customer needs, the company's emphasis on affordability and community connection during the holiday season reinforces its position as a leader in the grocery retail sector.

Original press release