On March 24, 2025, The Kroger Co. (NYSE: KR) announced a highly anticipated return of its Customer Appreciation Week, set to take place from March 26 to April 1. This annual event is designed to honor customers by offering an array of attractive deals and digital coupons across the retailer's extensive range of products.

Mary Ellen Adcock, Senior Vice President and Chief Merchant and Market Officer at Kroger, expressed the company's gratitude towards its customers, stating, "We know our customers are faced with many choices when it comes to feeding their families and as America's grocer, we are proud every time they choose Kroger. We are thrilled to bring back our customer appreciation event with even more deals and discounts to express thanks to our customers for giving Kroger a seat at their table."

2. Unveiling the Deals

Kroger's Customer Appreciation Week promises an enticing selection of discounts, particularly on the retailer's *Our Brands* favorites as well as popular national brands. Customers can access these deals by visiting Kroger.com/appreciation starting March 26.

Stock Up on Staples

The event features significant savings on essential items, including:

Kroger Brand® Cheese (6-9oz): 3 for $5 with card when purchasing three or more.

Kroger Brand® Pasta: Only 99 cents with loyalty card.

Kroger Brand 32oz Broths: Also 99 cents with loyalty card.

Powerade, Body Armor, and Arizona (single serve): Just 88 cents with loyalty card.

Starbucks Bagged Coffee or K-Cups: Priced at $6.99 with a digital coupon.

Go Mad for Basketball Watch Parties

With college basketball tournaments in full swing, Kroger has tailored deals for sports fans:

Doritos (including new Zesty Jalapeño Popper flavor): $1.99 each when purchasing four with loyalty card.

Buy five, save $1 each MEGA event: Customers can mix and match on dozens of items, such as Ritz Crackers and Philadelphia Cream Cheese, saving $1 each when buying five or more with loyalty card.

Hop into Spring

As Easter approaches, Kroger will help customers prepare with festive offers:

Easter Candy: 33% off with a digital coupon.

Mix and Match Beauty Event: Save $5 on beauty and personal care items when spending $15 on participating products.

Spring Break Travel: Earn up to 4X Fuel Points on Kroger purchases between March 28-31 with a digital coupon.

Spring Cleaning: Save $10 when purchasing two participating household items with loyalty card.

3. Exclusive Offers for Kroger Plus Members

Boost by Kroger Plus members can enjoy additional exclusive savings during Customer Appreciation Week. Members can redeem Boost offers up to five times, expanding upon the savings already available through Kroger's complimentary loyalty program. Notably, members could save up to $1,100 annually on fuel, exclusive discounts, and grocery delivery.

Boost by Kroger Plus Member Exclusive Offers Include:

Oscar Mayer Deli Fresh Lunch Meat: $1.99 with a digital coupon.

Private Selection® Bread and Buns: $1.49 with a digital coupon.

Kroger® Brand Tortilla Chips: Only 99 cents with a digital coupon.

Kroger® Brand Mixed Nuts (32oz): Priced at $7.99 with a digital coupon.

4. Conclusion

Kroger's Customer Appreciation Week stands as a testament to the retailer's commitment to its customers and their shopping experience. With an impressive lineup of deals and exclusive discounts, the event not only aims to bolster customer loyalty but also enhances Kroger's position as a leading grocery retailer in the United States. Customers can shop these exciting offers both in-store and through Kroger's Pickup and Delivery services, ensuring that they can take advantage of savings no matter how they choose to shop. For a complete list of deals, customers are encouraged to visit Kroger.com on March 26.

Original press release