On May 28, 2025, The Kroger Co. (NYSE: KR) announced an exciting initiative aimed at helping customers revitalize their beauty routines for the summer season. With a wide array of new and trending beauty products, Kroger is positioning itself as a go-to destination for affordable beauty solutions.

2. Affordable Beauty Solutions

Kroger's Vice President of Health & Beauty Care, Kate Meyer, emphasized the company's commitment to affordability in beauty products, stating, "A summer glow up is more affordable at Kroger." The supermarket giant is offering a range of popular "holy grail" makeup products and beauty dupes, ensuring that customers can find everything they need without straining their wallets.

3. Summer Skincare Routine

Kroger has curated a summer skincare routine that addresses common seasonal skin concerns, such as dryness and excess oil. The routine includes:

1. Start with a Cleanser

Summer skincare begins with the right cleanser. Customers are encouraged to choose products that combat sweat and oil, such as:

COSRX Low pH Good Morning Gel Cleanser

Cetaphil Gentle Skin Cleanser

As an alternative, Kroger offers its own Kroger® Foaming Face Wash With Ceramides + Hyaluronic Acid.

2. Use a Light Moisturizer

To avoid feeling heavy or greasy, a lightweight moisturizer is recommended. Some options include:

Vanicream Daily Facial Moisturizer

MCoBeauty Hydrate Intense Moisture Boost Moisturizer

Customers are particularly raving about Kroger® Hydrating Facial Moisture Water Gel, which mimics the effects of more expensive water gels.

3. Protect with Sunscreen

An essential step in any summer routine is sunscreen. Kroger’s Kroger® Gimme Some Glow Sunscreen Lotion SPF 40 stands out, featuring niacinamide and a water-resistant formula that lasts for approximately 80 minutes.

4. Prep the Look

For a flawless makeup application, the e.l.f. Power Grip Primer is highlighted as a key product to create a long-lasting look.

5. Brighten Up with Color

To add a pop of color, MCoBeauty's Cheek & Lip Tint is recommended, offering a versatile product that acts as both a glossy stain and tint.

6. Final Touch: Make the Eyes Pop

For eye makeup that endures the summer heat, Kroger suggests using the Pretty Savvy™ Comfort Grip Eyelash Curler alongside L'Oreal Paris Paradise Big Deal Mascara.

7. Lock in Hydration

To keep skin moisturized, the EOS Shea Better™ Vanilla Cashmere Body Lotion is noted for its rich scent and long-lasting hydration.

8. Fragrance Refresh

Kroger also offers a budget-friendly alternative to high-end body mists with MCoBeauty® Fragrance Mist Hair and Body Sprays, available in four delightful scents.

4. Competitive Pricing and Customer Benefits

Kroger is committed to providing value to its customers, announcing that shoppers will benefit from lower prices on over 1,000 items store-wide. Additionally, customers can take advantage of over $600 in digital coupons available weekly. Kroger's dedication to quality is further underscored by its Fresh & Quality Guarantees, ensuring high standards without the premium price tag.

5. Conclusion

Kroger's recent announcement not only highlights its extensive beauty product offerings but also emphasizes the company's mission to make quality beauty accessible to all consumers. As summer approaches, Kroger is poised to be the one-stop shop for beauty enthusiasts looking for budget-friendly options to refresh their routines. With a focus on affordability and quality, Kroger continues to strengthen its position as America's grocer.

For more information on Kroger's latest beauty products and promotions, visit their official website.

Original press release