JetBlue Airways Expands Luxury Offerings Through Paisly's Cruise Portfolio

In a significant move to enhance its vacation offerings, JetBlue Airways Corp's travel subsidiary, Paisly, LLC, has announced the addition of three prestigious luxury cruise partners: Azamara, Seabourn, and Regent Seven Seas Cruises. This expansion, unveiled in a press release dated November 5, 2025, marks a substantial enhancement to JetBlue Vacations, allowing customers to access a broader range of premium cruise experiences.

With these new partnerships, JetBlue Vacations reinforces its commitment to providing personalized and loyalty-connected travel options. The inclusion of luxury cruise lines broadens the existing portfolio, enabling travelers to choose from destination-focused itineraries with Azamara, small-ship luxury experiences with Seabourn, and all-inclusive voyages with Regent Seven Seas.

To commemorate this expansion, JetBlue Vacations has launched an enticing cruise sweepstakes in collaboration with Royal Caribbean, one of its longstanding partners. Customers have the opportunity to enter to win a cruise valued at up to $4,999. The sweepstakes, which runs until December 31, 2025, is designed to engage customers and promote the newly expanded cruise offerings. Full details of the sweepstakes can be found on the JetBlue Vacations website.

At the core of Paisly's mission is the promise of a seamless travel experience. The company’s proprietary platform enables customers to book cruises effortlessly, and the innovative "Plane to Port Commitment" offers added peace of mind. This commitment ensures that travelers who purchase a JetBlue flight plus cruise package are protected in the event of a flight delay that could jeopardize their cruise departure. If such a situation arises, Paisly will rebook the cruise, arrange alternative travel to the next port, or facilitate an alternative vacation plan.

Additionally, customers booking cruises through JetBlue Vacations can earn TrueBlue points and tiles while also receiving rewards from the cruise lines, allowing for a unique double-dipping loyalty benefits experience. The booking process is further enhanced by real-time personalized offers, powered by flight, loyalty, and behavioral data, and supported by Paisly’s dedicated 24/7 customer service team, known as the "Helpful Humans."

As the demand for cruise travel continues to rise, Paisly is committed to scaling its fulfillment model while maintaining a focus on personalization and operational control. Notably, United Airlines is set to begin offering cruise products through Paisly in 2026, indicating the growing recognition of the value that a tech-enabled travel service can provide in the airline industry.

JetBlue Vacations provides flexible travel packages that include combinations of JetBlue flights with hotels, cruises, and standalone cruise bookings. Customers benefit from access to the lowest available JetBlue fare when booking as part of a package, ensuring exceptional value. Each trip can be customized with additional options such as car rentals, transfers, and activities. Moreover, the vacation packages accrue TrueBlue points and tiles, helping customers move closer to gaining perks through JetBlue's loyalty program.

The expansion of Paisly’s cruise portfolio signifies JetBlue Airways' strategic focus on enhancing its vacation offerings and providing customers with more personalized travel experiences. As the airline industry continues to evolve, JetBlue remains committed to leading with innovative solutions that cater to the growing preferences of modern travelers. With the recent partnerships and a focus on seamless travel, JetBlue is poised to redefine the vacation experience for its customers, making every journey memorable.