JetBlue Celebrates Dominican Pride with New Aircraft Livery

On May 28, 2026, JetBlue Airways Corp (Nasdaq: JBLU) proudly unveiled its latest aircraft livery, *Quisqueya la Bluebella*, at Santo Domingo’s Las Américas International Airport (SDQ). This new design, created by Dominican artist Willy Gómez, symbolizes a significant milestone for JetBlue, which holds the title of the largest airline serving the Dominican Republic. The launch event attracted a diverse audience, including customers, community members, local leaders, and JetBlue crew members, all eager to celebrate the rich culture of the Dominican Republic.

The name *Quisqueya la Bluebella* is a lively reinterpretation of the cherished patriotic phrase “Quisqueya la Bella,” infused with JetBlue’s unique style. Marty St. George, JetBlue's president, emphasized the airline's longstanding relationship with the Dominican Republic, which began with their inaugural flight to Santiago in 2004. "This aircraft truly celebrates the pride, passion, and culture of the Dominican community that has been such an important part of JetBlue’s journey,” St. George remarked, expressing the airline's excitement over the design and its vibrant representation of Dominican identity.

Gómez's artistic vision brings the Dominican Republic's spirit to life through a variety of design elements on the Airbus A320. The aircraft features:

Gómez expressed his pride in representing Dominican culture through this project, which he views as a bridge connecting Dominicans with the rest of the world.

The unveiling of *Quisqueya la Bluebella* is part of JetBlue's larger initiative, the RD Orgullo que Eleva (DR Pride That Lifts) campaign, launched in January. This campaign invited the community to help select a design that would honor Dominican culture. Gómez’s design emerged as the community favorite among three concepts presented by local artists.

In a further commitment to the community, JetBlue collaborated with Centro Educativo Hogar Andres Boca Chica, led by Gómez, to engage young Dominican creatives in a mural project that was displayed at the unveiling event. The airline also made a donation to support ongoing community efforts.

JetBlue’s commitment to the Dominican Republic extends beyond the new aircraft livery. This summer, the airline will celebrate Dominican culture and its diaspora as an official sponsor of the Dominican Day Parade in New York City on August 9, featuring a float inspired by the *Quisqueya la Bluebella* design.

JetBlue operates an impressive average of 45 daily flights to and from the Dominican Republic, offering more routes between the country and the U.S. than any other airline. In response to growing travel demand, JetBlue announced additional daily flights from Fort Lauderdale to key destinations, including Santo Domingo and Santiago, starting July 9.

As JetBlue continues to deepen its connections with the Dominican Republic and its vibrant communities, the *Quisqueya la Bluebella* aircraft serves as a powerful symbol of pride, culture, and shared identity. Through meaningful partnerships and a dedication to amplifying local voices, JetBlue remains committed to supporting Dominican communities both at home and abroad.