JetBlue Celebrates Dominican Pride with Innovative Campaign

On January 22, 2026, JetBlue Airways Corp (Nasdaq: JBLU), the largest airline serving the Dominican Republic, announced an exciting new initiative designed to celebrate Dominican culture and heritage. The campaign, titled *RD Orgullo que Eleva* (DR Pride That Lifts), invites customers and the Dominican community to vote on the design of JetBlue's first-ever aircraft livery inspired by the Dominican Republic. This initiative is a significant step in JetBlue's ongoing commitment to recognizing and honoring the rich cultural identity of the nation, with over two decades of service connecting the airline to the island.

JetBlue's *RD Orgullo que Eleva* campaign is a collaboration with three talented Dominican artists, each of whom has created unique designs that reflect the vibrant culture, folklore, and artistic spirit of the Dominican Republic. The voting period for customers and fans runs from January 22 to February 11, 2026, with the winning design set to be unveiled in February and subsequently featured on a JetBlue Airbus A320 later this spring.

Marty St. George, president of JetBlue, expressed pride in the initiative, stating, “This initiative honors the country’s vibrant culture and creative talent, while reflecting the strong bond we’ve built there for more than twenty years. This aircraft will serve as a flying symbol of Dominican pride and an invitation to explore the country we’re proud to serve.”

Congressman Adriano Espaillat also weighed in on the campaign, highlighting its importance in fostering community engagement. As a proud Dominican American, he emphasized the significance of celebrating artistic heritage and cultural identity. He encouraged Dominicans both in the United States and the Dominican Republic to participate in the voting process to select a design that truly embodies their pride, identity, and unity.

To cast a vote and learn more about the participating artists, customers can visit VotaJetBlueRD.com.

JetBlue's partnership with local artists underscores its dedication to supporting Dominican talent. Each artist has been compensated for their work, and while all three designs reflect Dominican identity, only one will take flight:

JetBlue's connection to the Dominican Republic spans nearly 22 years, with Santiago as its inaugural international destination. Currently, JetBlue leads the market with the most seats between the U.S. and the Dominican Republic, operating from major cities including Santiago, Santo Domingo, Puerto Plata, and Punta Cana. This spring, the airline anticipates averaging over 30 daily departures, facilitating travel for leisure, business, and family reunions.

In addition to its air service, JetBlue actively supports Dominican communities through volunteerism, charitable partnerships, and initiatives such as the JetBlue Foundation. The airline maintains a five-year partnership with the Mariposa DR Foundation to enhance educational opportunities for girls and has collaborated with the DREAM Project to promote early childhood literacy through community book fairs.

Moreover, JetBlue continues to expand its network within the Dominican Republic, having recently relaunched service between Fort Lauderdale and Santiago, as well as introducing new routes connecting Tampa to Punta Cana.

Through the *RD Orgullo que Eleva* campaign, JetBlue is not only reinforcing its longstanding commitment to the Dominican Republic but also elevating the voices of local artists and communities. As the airline prepares to unveil a design that embodies Dominican pride, it invites customers to participate in this unique celebration of culture and creativity. With its growth and community investment, JetBlue is poised to remain a vital player in the region for years to come.