On February 19, 2025, JetBlue Airways Corp (Nasdaq: JBLU), the leading airline in Puerto Rico, announced an innovative contest aimed at selecting a new aircraft livery that pays homage to the island’s rich culture and heritage. This initiative, dubbed "Vamo’ Arriba," seeks to engage the public by allowing them to vote on designs created by three talented Puerto Rican artists. The winning livery will be unveiled in March and will take to the skies on a JetBlue Airbus A320 later this summer.

This marks JetBlue’s second dedicated livery to Puerto Rico, following the successful launch of the *Bluericua* aircraft in 2018. The new project underscores the airline's commitment to celebrating the island's artistic community and vibrant identity.

2. Engaging the Public

JetBlue’s contest allows the public to participate actively in the selection process. Voting is open from now until March 11, 2025, offering customers and fans the chance to make their voices heard in choosing the design that best represents Puerto Rico. Jayne O’Brien, JetBlue’s head of marketing and customer support, expressed enthusiasm for the initiative, stating, “This livery represents more than just a beautiful design—it’s a tribute to the island’s resilience, creativity, and rich culture.”

Governor Jenniffer González of Puerto Rico also praised JetBlue’s ongoing partnership with the island. "This initiative not only strengthens our long-time partnership with the airline, but also provides an incredible platform for our talented artists," she noted, encouraging public participation in the voting process.

3. The Artists Behind the Designs

JetBlue’s collaboration with three distinguished Puerto Rican artists brings a diverse range of artistic styles and perspectives to the contest:

Elizabeth Barreto: A visual artist known for her vibrant portraits and illustrations, Barreto’s design captures the essence of Puerto Rico through its beaches, nightlife, and the iconic song of the coquí.

Juan Gutierrez: Also known as ‘The Stencil Network,’ Gutierrez employs his mastery of stencil techniques to create a design that incorporates symbols of Puerto Rican identity, including the proud "Jíbaro" figure and the island’s colorful flora.

Natalia Nicole (2BLEENE): A contemporary artist now based in Europe, Nicole combines abstraction with a love for nature, using bold colors inspired by the Puerto Rican flag to showcase the island’s lush vegetation, including the Azucena and hibiscus.

Each artist has been compensated for their contributions, highlighting JetBlue’s commitment to supporting local talent.

4. JetBlue’s Long-standing Commitment to Puerto Rico

With over 20 years serving the Puerto Rican community, JetBlue continues to expand its footprint on the island. The recent establishment of its first crew base outside the continental U.S. in San Juan marks a significant investment in local employment, with plans for additional pilot positions to be filled in the coming months.

Furthermore, JetBlue has increased its flight offerings between Puerto Rico and major mainland cities, facilitating travel for business, leisure, and family connections. The airline’s ongoing initiatives aim to boost tourism, create jobs, and foster cultural preservation within Puerto Rico.

5. Conclusion

JetBlue’s “Vamo’ Arriba” contest not only celebrates the artistic talent of Puerto Rico but also strengthens the airline's ties to the island and its people. As the public votes to select the new aircraft livery, JetBlue reaffirms its dedication to showcasing the unique culture and spirit of Puerto Rico in the skies. To cast your vote and learn more about the artists, visit VamoArribaJetBlue.com.

Original press release