JetBlue Airways Corp (Nasdaq: JBLU), the leading airline at Fort Lauderdale-Hollywood International Airport (FLL), has announced a significant expansion of its service in the area. The new press release dated March 12, 2026, reveals an increase in flight frequencies and the introduction of year-round service on several key routes, underscoring JetBlue's ongoing commitment to Fort Lauderdale and its role as a vital hub in the airline’s network.

1. New Routes and Schedule Enhancements

In a bold move to enhance customer convenience and travel options, JetBlue will transition its limited seasonal service between Fort Lauderdale and Jacksonville (JAX) into a daily, year-round operation. This shift is part of a broader strategy that includes the expansion of service to three additional destinations. The details of the new and expanded flights are as follows:

City	New & Expanded Service	Previous Service	New Schedule Start Date
Cartagena, Colombia (CTG)	Daily, year-round	4 flights per week	June 11
Jacksonville (JAX)	Daily, year-round	Limited spring break	June 18
Dallas-Fort Worth (DFW)	Twice-daily, year-round	Once daily	June 18
Tampa (TPA)	Twice-daily, year-round	Once daily	June 18

2. Strengthening JetBlue’s Presence in South Florida

Daniel Shurz, JetBlue's Senior Vice President of Revenue, Network, and Enterprise Planning, commented on the expansion, stating, “These additions reflect the strength of demand we’re seeing in Fort Lauderdale and our continued commitment to building depth in our South Florida focus city.”

Fort Lauderdale holds a special place in JetBlue's history, being the airline's first destination when it launched 26 years ago. The recent enhancements further solidify JetBlue's status as the top carrier at FLL, where it now operates the most departures of any airline. Over the past year alone, JetBlue has added 20 new destinations from Fort Lauderdale, demonstrating its robust growth strategy in a competitive market.

3. Customer-Centric Experience

JetBlue has consistently focused on providing an enjoyable travel experience for its customers. The airline's signature offerings include fast, free unlimited Fly-Fi®, seatback entertainment at every seat, and complimentary snacks and drinks, which have endeared it to travelers across South Florida.

Tickets for the new flights are available for purchase on JetBlue's website and mobile app, making it easier than ever for customers to plan their travel.

4. Looking Ahead

As JetBlue continues to invest in Fort Lauderdale and expand its network, the airline is poised to capitalize on the growing demand for air travel in the region. By offering more options and enhanced frequencies, JetBlue is not only reinforcing its leadership at FLL but also ensuring that travelers have access to a strong and connected airline network.

With a commitment to customer service and regional growth, JetBlue Airways is well-positioned to navigate the evolving landscape of the airline industry in the years to come.

Original press release