On June 8, 2026, Southwest Airlines Co. (NYSE: LUV) announced its highly anticipated "Week of WOW," featuring one of the most substantial sales of the year. This promotional event will run from today through June 11, allowing customers to take advantage of discounts of up to 40% off base fares on select flights, as well as significant savings on hotels, rental cars, cruises, and vacation packages. The promotional code FLYWOW is required for these deals, which apply to travel between August 4 and December 16, 2026.

Noteworthy Routes on Sale

As part of the sale, Southwest is offering one-way flights at discounted rates on several key routes. Notable nonstop flights available at reduced prices include:

Baltimore to Orlando

Dallas to Las Vegas

Dallas to San Diego

Austin to New Orleans

Denver to Tampa

These deals provide a fantastic opportunity for travelers looking to explore popular destinations across the U.S.

2. Insights from Leadership

Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer, expressed her enthusiasm about the sale, stating, "Southwest Customers can book deals across all of our travel products—and with more than 20 million seats on sale, including millions of nonstop flights to destinations that our Customers love—our Week of WOW offers the perfect opportunity to book that trip."

Callahan emphasized that this sale not only highlights Southwest's commitment to providing exceptional value but also supports their broader mission of delivering outstanding customer experiences through "Legendary Hospitality," enhanced onboard offerings, and a rewarding loyalty program without change or cancellation fees.

3. Comprehensive Discounts Across Travel Products

Customers can find a variety of discounts on different travel products by shopping at Southwest.com. Here is a breakdown of the savings available:

Fares: Up to 40% off base fares for select flights using the code FLYWOW.

Rental Cars: Discounts of up to 25% off base rates, alongside the opportunity to earn 1,200 Rapid Rewards points on rentals of two days or longer with Dollar.

Cruises: Earn double Rapid Rewards points on eligible cruises departing by December 31, 2027.

Hotels: Customers can either earn 5,000 Rapid Rewards bonus points or receive a discount of the same amount for select hotel stays booked between June 8, 2026, and June 30, 2027.

Vacation Packages with Added Value

For those looking for a more comprehensive getaway, Southwest's "Getaways by Southwest" program is offering even more attractive deals. Customers can save up to $500 on vacation packages for two, which also include the benefit of two free checked bags.

4. Benefits for Rapid Rewards Members

Southwest encourages travelers to join its Rapid Rewards program to unlock additional benefits, such as complimentary Wi-Fi, tier benefits, and opportunities to earn points by flying or spending with eligible partners. Rapid Rewards members also have the flexibility to purchase points to redeem for travel rewards.

5. Conclusion

The Week of WOW sale from Southwest Airlines presents an excellent opportunity for budget-conscious travelers to secure flight and travel deals across a range of products. With significant discounts on fares and added bonuses for Rapid Rewards members, the promotion aims to enhance the travel experience while reinforcing Southwest's commitment to affordability and customer satisfaction. As the airline continues to serve over 121 airports across 12 countries, initiatives like these showcase its dedication to connecting customers with their desired destinations at competitive prices.

Original press release