Sheraton Hotels & Resorts Launches "Goodnight Room" Campaign, Celebrating Comfort and Connection

Marriott International Inc. has unveiled a heartwarming new campaign from Sheraton Hotels & Resorts titled "Goodnight Room," which reimagines the beloved children's classic *Goodnight Moon*. Launched on November 3, 2025, the campaign aims to evoke feelings of comfort and familiarity, presenting a modern take on the bedtime ritual that has resonated with generations. As Sheraton reaches a significant milestone in its ongoing global transformation, "Goodnight Room" serves as a pivotal storytelling moment for the brand, inviting travelers to rediscover the essence of Sheraton through a contemporary lens.

"Goodnight Room" follows the story of a working mother as she recounts her day to her son from the cozy confines of a Sheraton hotel room. The campaign artfully intertwines the experiences of diverse travelers, capturing the warmth and humanity that have become synonymous with Sheraton's hospitality. From communal meals and spontaneous conversations in the vibrant hotel lobby to quiet moments shared over video calls, the campaign encapsulates the emotional duality of travel—bringing to life the small, yet magical, moments that create a sense of belonging, no matter where one is in the world.

The campaign is rich with playful nods to *Goodnight Moon*, featuring imagery such as guests wearing socks adorned with "two little kittens" and a Sheraton associate delivering a computer mouse. To enhance the storytelling experience, the campaign was developed in collaboration with the representatives of Margaret Wise Brown and Clement Hurd, alongside HarperCollins Children's Book. It boasts an original score by Matt Maltese, promising a memorable audiovisual experience that resonates with audiences across various platforms, including TV, streaming services, social media, and in-flight entertainment.

In a delightful extension of the campaign, Sheraton has introduced the Goodnight Moon Suite at the recently renovated Sheraton Boston Hotel. This immersive suite, available for booking from November 3 through February 28, invites guests to step into the enchanting world of the beloved children's book. Featuring whimsical design elements such as green walls, a red carpet, a glowing LED fireplace, and a functioning dollhouse, the suite is designed to evoke nostalgia and wonder. Guests will be welcomed with milk and cookies, a plush bunny, and dining credit at the hotel's signature restaurant, enhancing the overall experience.

For members of Marriott Bonvoy, the campaign includes an exclusive opportunity to bid on a two-night stay in the Goodnight Moon Suite, complete with curated experiences such as a moonlit dinner, stargazing activities, and special keepsake gifts for families. This initiative further emphasizes Sheraton's commitment to creating memorable and personal experiences for its guests.

In alignment with the campaign's spirit of connection, Sheraton will be donating to UNICEF and Children's Miracle Network Hospitals. Additionally, through the LoveTravels by Marriott Bonvoy platform, members can donate their Marriott Bonvoy points to support these organizations, with Marriott matching contributions up to 3.75 million points from November 3 to December 31, 2025.

"Goodnight Room" is more than just a campaign; it marks a reintroduction to one of the hospitality industry's most iconic names. Sheraton, with nearly a century-long legacy, is undergoing a significant transformation aimed at redefining the guest experience. The brand’s renovation efforts have led to modernized lobbies, flexible meeting spaces, and vibrant gathering areas, which have resulted in double-digit increases in guest satisfaction and renewed enthusiasm from both travelers and hotel owners.

As Sheraton continues to evolve, it reinforces its identity as *The World's Gathering Place*, creating a welcoming environment for guests from all walks of life.

To explore Sheraton's collection of hotels worldwide and learn more about their innovative offerings, visit www.sheraton.com.