Marriott International Launches StudioRes: A New Era in Extended Stay Hospitality

On June 2, 2025, Marriott International, Inc. (Nasdaq: MAR) celebrated a significant milestone with the opening of its first-ever StudioRes hotel in Fort Myers, Florida. This innovative property marks Marriott's strategic entry into the midscale extended stay market and is designed to cater to a diverse range of travelers, from business professionals on long-term assignments to families relocating to new areas.

StudioRes is a newly created brand within the Marriott Bonvoy portfolio, aimed specifically at providing affordable, modern accommodations for extended stays. The hotel features 124 studio-style rooms equipped with essential amenities, including a lounging area, kitchen appliances like a stovetop and refrigerator, and options for one or two beds. Guests can enjoy communal spaces, outdoor patios, and fitness centers, making it an ideal choice for those seeking comfort and convenience during their travels.

Leeny Oberg, Marriott International's Chief Financial Officer and Executive Vice President of Development, expressed enthusiasm about the brand's launch: "We designed StudioRes to provide terrific value for customers with an innovative room design and highly efficient operating model for long-term stays." She also highlighted the strong reception from owners and franchisees, emphasizing the brand's potential for growth.

Marriott anticipates robust growth for the StudioRes brand, with plans to open over 40 properties across the U.S. and Canada by the end of 2027. The company has developed a fast-to-market construction prototype, making it a compelling opportunity for owners and developers. This innovative model is expected to become Marriott's most cost-effective product for development and construction in the hospitality sector.

The opening of StudioRes Fort Myers is a collaborative effort with developer Concord Hospitality and their long-time partner, Whitman Peterson. Concord Hospitality operates nearly 80 properties within the Marriott Bonvoy portfolio and plans to develop an additional 40 StudioRes properties across several major U.S. cities.

Mark Laport, CEO & President of Concord Hospitality, commented on the partnership: "Our role in supporting the shaping of Marriott's next-generation hotel prototypes speaks to the strength of that relationship." He emphasized the importance of adapting to the evolving needs of today's extended-stay travelers.

Paul Novak, Partner at Whitman Peterson, also expressed confidence in the StudioRes brand's high-growth potential, citing the firm's history of successful collaborations with Marriott in launching new brands.

StudioRes Fort Myers is ideally located just a short drive from Southwest Florida International Airport and close to popular attractions such as Sanibel and Captiva Islands. The hotel is designed for modern independent travelers seeking flexibility and routine during their extended stays. With convenient amenities like fast Wi-Fi, streaming access, and casual workspaces, StudioRes aims to keep guests connected and comfortable throughout their visit.

For those interested in experiencing the new StudioRes offering, nightly rates at the Fort Myers location are expected to be approximately $100. Reservations are now open, and guests can book their stays to enjoy the unique extended stay experience that StudioRes promises to deliver.

With the launch of StudioRes, Marriott International is poised to redefine the midscale extended stay market. The combination of innovative design, strategic partnerships, and a commitment to customer satisfaction positions StudioRes as a compelling choice for travelers seeking affordable, comfortable accommodations for longer stays. As Marriott continues to expand its portfolio, the hospitality giant is well-equipped to meet the diverse needs of today's travelers while maintaining its reputation for quality and excellence.