Marriott Bonvoy Partners with ICC to Enhance Cricket Experiences

On January 9, 2026, Marriott International Inc. unveiled a significant strategic partnership with the International Cricket Council (ICC), designating Marriott Bonvoy as the Official Accommodation Partner for the ICC through 2029. This collaboration aims to merge the excitement of cricket with exceptional travel experiences for Marriott Bonvoy's expansive member base.

With a staggering 260 million members, Marriott Bonvoy is positioning itself to offer unparalleled access to cricket events across the globe, tapping into the sport's rapidly expanding fan engagement which currently encompasses over 2 billion enthusiasts worldwide.

The partnership encompasses a series of prestigious ICC Men’s events scheduled over the next four years, including:

Marriott's extensive portfolio of over 450 properties in these key markets positions the brand as a go-to accommodation choice for teams, fans, and Marriott Bonvoy members traveling for these high-profile events.

Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, expressed enthusiasm about the partnership, noting, "We are proud to serve as the ICC's Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members who are passionate about cricket." This partnership is designed to not only provide lodging but to create memorable experiences that resonate with cricket fans.

Marriott Bonvoy plans to collaborate with the ICC to design innovative hospitality offerings at select venues during ICC events. This initiative aims to enhance fan engagement by offering bespoke cricket-related content and local activations that cater to the passionate fan base.

Rajeev Menon, President of Asia Pacific Excluding China for Marriott International, highlighted the unique opportunity this partnership presents to connect with cricket fans in key markets. "We're now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members," he said.

Satya Anand, President of Europe, Middle East & Africa for Marriott International, shared a personal connection to cricket, stating, "Like millions of fans, I've felt how the game brings people together across borders and generations." He emphasized the goal of creating unforgettable journeys for members attending ICC events.

Mr. Jay Shah, ICC Chairman, welcomed Marriott Bonvoy into the partnership, stating, "By combining the global reach of our game with Marriott's portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations."

Sanjog Gupta, ICC CEO, further elaborated on the partnership's potential to enhance the overall fan experience. "While the athletic spectacle is central to a fan's experience, the lifestyle, hospitality, travel, and cultural components are essential too," he remarked.

This partnership between Marriott Bonvoy and the ICC is set to redefine how fans experience cricket, merging the thrill of the game with the comforts of world-class hospitality. As the ICC prepares for a series of monumental events on the cricket calendar, Marriott Bonvoy is poised to play a pivotal role in enriching the experiences of fans worldwide, creating lasting memories that go beyond the pitch.