Marriott International Unveils Ask Bonvoy: A Revolutionary Travel Search Experience

On June 16, 2026, Marriott International, Inc. (Nasdaq: MAR) announced the beta launch of Ask Bonvoy™, an innovative AI-powered search tool designed to enhance the travel planning experience for its users. This new conversational, natural language search feature aims to help travelers intuitively discover the extensive portfolio of approximately 10,000 Marriott properties located in 146 countries and territories. With Ask Bonvoy, Marriott seeks to streamline the process of searching for accommodations and planning trips, offering personalized results that promise unforgettable travel experiences.

Initially available in U.S. English on Marriott.com and the Marriott Bonvoy mobile apps for select members, Ask Bonvoy represents Marriott's commitment to a phased rollout of technology that prioritizes user feedback. The gradual introduction allows the company to refine the experience based on real-time user interactions, with a full global launch anticipated later this year.

Anthony Capuano, President and CEO of Marriott International, highlighted the significance of this launch, stating, "For nearly a century, Marriott has embraced change and been a leading innovator in the industry. Ask Bonvoy builds on that legacy, bringing conversational AI to the heart of how travelers explore Marriott's extraordinary global portfolio."

Ask Bonvoy utilizes Marriott's proprietary AI architecture to interpret natural language queries, discern the traveler's intent, and deliver pertinent results from Marriott’s extensive property database. This focus on verified property data—rather than open web content—ensures users receive reliable information about hotel features, amenities, and services, such as dining options, spa experiences, and recreational activities.

Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer, emphasized the growing demand for intuitive travel planning tools, stating, "Travelers are increasingly looking for faster, more intuitive ways to search, explore, and plan their trips. Grounded in Marriott's own data and backed by the power of Marriott Bonvoy's portfolio of offerings, Ask Bonvoy is designed to meet travelers in a modern way at every point in their journey."

The Ask Bonvoy experience is designed to complement existing search capabilities on Marriott.com and within the Marriott Bonvoy apps. Users can continue to search using traditional parameters like dates and locations while also exploring destinations through conversational prompts that reflect their travel purpose, desired amenities, and other preferences. Once a user selects a stay, the platform seamlessly transitions to Marriott's existing booking system for reservation completion. Future updates will also include support for searches based on loyalty points.

The launch of Ask Bonvoy is part of Marriott's broader digital transformation strategy. The company continues to engage in partnerships with leading technology firms, including collaborations with Google and OpenAI, aimed at enhancing its digital offerings. Notably, in 2024, Marriott had already introduced a pioneering natural language search capability on its Homes & Villas by Marriott Bonvoy platform, showcasing its commitment to innovation in travel technology.

As Marriott looks to expand the availability of Ask Bonvoy, it aims to serve its nearly 283 million Marriott Bonvoy members and attract new travelers who book through Marriott's digital platforms.

With the introduction of Ask Bonvoy, Marriott International is poised to redefine the travel planning experience, merging advanced AI technology with user-centric design. This strategic initiative not only reinforces Marriott's reputation as an industry leader but also sets a new standard for how travelers engage with hospitality brands in a rapidly evolving digital landscape. As the company prepares for a full global rollout later this year, the travel industry will be keenly observing the impact of this innovative tool on customer engagement and satisfaction.