Marriott International Partners with goop to Enhance Sleep Experience for Travelers

In an innovative move aimed at transforming the travel experience, Marriott International Inc. announced a groundbreaking partnership between its Westin Hotels & Resorts brand and goop, the modern lifestyle brand founded by actress and entrepreneur Gwyneth Paltrow. The collaboration, unveiled on April 10, 2025, introduces a unique initiative called *Sleep Training for Grown-Ups*—a three-part video series designed to help travelers improve their sleep both at home and on the road.

This partnership is a significant extension of Westin's ongoing commitment to providing an exceptional sleep experience, which has been a hallmark of the brand for over 25 years. The initiative follows the successful global launch of Westin’s next-generation Heavenly® Bed, further solidifying its reputation as a leader in sleep wellness.

Peggy Roe, Executive Vice President and Chief Customer Officer of Marriott International, emphasized the brand's dedication to enhancing sleep quality for travelers. She stated, "*At Westin, delivering a truly restorative night's sleep is a commitment – our north star. Through this exciting partnership with goop and Gwyneth Paltrow, we're blending expert-backed wellness solutions with Westin's signature sleep amenities, ensuring travelers wake up not just rested, but truly restored.*"

The *Sleep Training for Grown-Ups* series features insights from Gwyneth Paltrow alongside esteemed sleep physician Dr. Cheri D. Mah, MD, MS. Each episode delves into critical aspects of sleep hygiene, exploring how daily routines significantly influence sleep quality and overall well-being. Key topics include:

The series aims to provide travelers with practical tips and scientifically backed insights that can improve their sleep patterns, ultimately enhancing their travel experience.

The *Sleep Training for Grown-Ups* series is now live on goop's new *Sleep Training Hub*. This dedicated online space offers a wealth of curated content focused on sleep, including strategies for overcoming jet lag, advice for coping with overnight flights, and explorations of relaxing techniques like sound baths.

In addition to the video series, the partnership features a Sleep Shop where consumers can purchase Westin’s next-generation Heavenly Bed along with a selection of wellness products curated to promote a great night’s sleep. This shop combines beauty, wellness, fashion, and home products that align with a restful lifestyle.

Reflecting on the partnership, Gwyneth Paltrow expressed her enthusiasm for addressing the essential topic of sleep. She remarked, "*Of all the wellness topics that have captured my interest over the years, sleep has remained the most essential. Partnering with renowned sleep physician and research scientist Dr. Cheri Mah, alongside Westin—a brand deeply dedicated to the importance of a good night's sleep—is an incredible opportunity to explore and share insights on a fundamental pillar of well-being.*"

Marriott International’s collaboration with goop highlights a significant trend in the hospitality industry, where wellness and personalized experiences are becoming increasingly important for travelers. With the launch of *Sleep Training for Grown-Ups*, Westin Hotels & Resorts aims to not only enhance the sleep experience for guests but also to empower them with knowledge and tools that can improve their overall well-being. As travel continues to evolve post-pandemic, initiatives like this could very well set new standards for guest experiences in the hospitality sector.