Marriott Bonvoy and Starbucks Unite for Exclusive Concert Experience

On July 16, 2025, Marriott International Inc. announced a unique collaboration with Starbucks, set to delight fans and travelers alike. The two brands will host an intimate concert featuring breakout artist Alex Warren at the Starbucks Reserve® Roastery in New York City on September 27, 2025. This exclusive event aims to celebrate the intersection of music, travel, and coffeehouse culture, enhancing the ongoing loyalty partnership between Marriott Bonvoy and Starbucks.

Attendees of this special one-night event will enjoy a cocktail reception where Warren will showcase his barista skills by unveiling a limited-edition Starbucks Reserve beverage, inspired by both brands. Participants will also have the chance to hear Warren perform several songs from his highly anticipated debut album, *"You'll Be Alright Kid."* The concert promises to be a memorable experience for the lucky fans who secure their spot.

Starting on July 29, 2025, at 2:00 p.m. (ET), fans will have the opportunity to gain access through Marriott Bonvoy Moments, a platform that allows loyalty members to bid and redeem points for exclusive experiences. The highlights of this event include:

To help members accumulate points for this unique experience, Marriott Bonvoy Week will take place at participating Starbucks locations from July 21-27, 2025. During this week, linked Starbucks Rewards and Marriott Bonvoy members can earn up to 100 Marriott Bonvoy points by making qualifying transactions. This initiative encourages members to enjoy their favorite coffee while working towards an unforgettable evening with Alex Warren.

Members with linked Marriott Bonvoy and Starbucks accounts will also have the opportunity to enter a sweepstakes for a chance to win a grand prize package. Each package includes:

Eligible customers in the U.S. can enter the sweepstakes between July 30 and August 13, 2025.

Marriott Bonvoy is Marriott International’s award-winning travel platform, offering members access to an extensive collection of hotels and experiences worldwide. With over 30 hotel brands and 10,000 destinations, it provides unparalleled opportunities for travelers. Members can earn points not only through travel but also through everyday activities, making it easier than ever to redeem for free stays and unique experiences.

Starbucks, established in 1971, is the world’s premier roaster and retailer of specialty coffee, with a commitment to ethically sourcing high-quality arabica coffee. With over 40,000 stores globally, Starbucks creates an exceptional experience for its customers through its passion for coffee.

Alex Warren has rapidly emerged as one of 2025's breakout pop stars, boasting over 2.4 billion career streams and ranking as one of the most listened-to artists on Spotify. His No. 1 hit single "Ordinary" has captivated audiences worldwide, earning Platinum certification from RIAA. As he prepares to release his debut album *"You'll Be Alright Kid,"* Warren continues to build momentum with a series of high-profile performances and collaborations.

The partnership between Marriott Bonvoy and Starbucks, highlighted by the upcoming concert with Alex Warren, exemplifies how brands can enhance customer loyalty and create unforgettable experiences. Fans and travelers alike are encouraged to stay engaged with both brands for a chance to take part in this extraordinary event. Further details about this initiative and the partnership can be found at starbucks.marriott.com.