On October 7, 2025, Sprinklr Inc. (NYSE: CXM), a leading unified customer experience management platform, announced the appointment of Anthony Coletta as its new *Chief Financial Officer* (CFO). This strategic move is effective immediately, with Coletta reporting directly to the company’s President and CEO, Rory Read. In this pivotal role, Coletta will manage a broad spectrum of financial operations, including financial planning and analysis, accounting, investor relations, and strategic growth initiatives.

2. Emphasis on Transformation and Growth

Rory Read expressed enthusiasm about Coletta's arrival, stating, “We are thrilled to welcome Anthony to the Sprinklr team. His proven track record in scaling fast-paced businesses, driving financial performance, and strategic growth makes him an ideal leader to guide our financial operations as we continue our transformation journey.” Read further highlighted Coletta's expertise as essential for evolving and strengthening Sprinklr’s business model, ultimately enhancing value for customers and stakeholders.

3. A Wealth of Experience

Anthony Coletta brings over 20 years of extensive experience in various financial leadership roles. Most recently, he served as the Chief Investor Relations Officer at SAP SE, where he successfully managed financial market communications and contributed to significant market value generation for the group. His previous role as Chief Financial Officer for SAP North America saw him oversee a $10 billion business, focusing on operational excellence and improving the financial health of the region.

Coletta's career trajectory also includes notable positions such as Chief Financial Officer for SAP Latin America & Caribbean, Chief Financial Officer for Market Units, and Chief Controlling Officer of Global Sales and Global Customer Operations. His diverse background also features finance and strategy roles at Siemens and ThyssenKrupp, further underscoring his international expertise across Europe, Latin America, and the United States.

4. Vision for the Future

In his statement, Coletta expressed his excitement about joining Sprinklr during this transformative period. “Sprinklr has established itself as a true innovator in unified CX management, and I am honored to join the leadership team at this transformative time,” he remarked. Coletta anticipates working closely with the team to fortify the company’s financial position and drive operational excellence, expressing confidence in Sprinklr’s vision and potential for meaningful growth.

5. About Sprinklr

Sprinklr is a cutting-edge, AI-native platform dedicated to Unified Customer Experience Management (Unified-CXM). The company empowers brands to deliver remarkable experiences at scale, enhancing interactions across every customer touchpoint. By integrating human intelligence with AI-driven insights, Sprinklr aids brands in building trust and loyalty through personalized, seamless customer interactions.

With a client roster that includes over 1,900 enterprises—such as Microsoft, P&G, and Samsung—and 60% of the Fortune 100, Sprinklr is at the forefront of helping organizations unify data, eliminate silos, and leverage real-time insights.

6. Conclusion

The appointment of Anthony Coletta as Chief Financial Officer marks a significant step in Sprinklr’s ongoing evolution and commitment to delivering exceptional customer experiences. As the company continues on its transformation journey, Coletta’s extensive experience and leadership are expected to play a crucial role in achieving strategic financial goals and enhancing operational efficiencies.

Original press release