Sprinklr Clinches ADWEEK Tech Stack Award for Best Social Media Marketing Platform
On December 10, 2025, Sprinklr Inc. (NYSE: CXM) announced a significant milestone in its journey as a leader in customer experience management by winning the prestigious ADWEEK Tech Stack Award for Best Social Media Marketing Platform. This accolade highlights Sprinklr's commitment to innovation and excellence within the marketing technology ecosystem.
1. A Testament to Leadership in Social Media Marketing
Sprinklr's victory in the ADWEEK Tech Stack Awards reflects the company's deep expertise and historical foundation in social media management. Since its inception in 2009, Sprinklr has transformed from a social media management platform into the definitive AI-native platform for Unified Customer Experience Management (Unified-CXM). The award acknowledges Sprinklr's relentless pursuit of helping brands foster authentic and impactful connections in a customer-centric digital landscape.
Arun Pattabhiraman, Chief Marketing Officer at Sprinklr, emphasized the significance of this recognition, stating, “Winning ADWEEK’s Tech Stack Award for Best Social Media Marketing Platform is a powerful validation of our vision. Social isn’t just a channel—it’s the heartbeat of modern customer engagement.” This statement encapsulates Sprinklr's belief in the transformative power of social media within customer interactions.
2. Evolution of Sprinklr: From Social Media to AI-Native CXM
Sprinklr's evolution has been marked by its ability to adapt to changing customer expectations. Initially focused on social media management, the company has expanded its offerings to encompass a comprehensive AI-native platform, allowing brands to manage marketing, customer care, and other customer-facing functions seamlessly. This evolution reflects a broader trend in the industry, where companies increasingly leverage artificial intelligence to enhance customer experiences.
Key Features of Sprinklr Marketing
- Unified Platform: Sprinklr’s solution enables global teams to manage various projects and campaigns from start to finish on a single platform. This integrated approach enhances collaboration, accelerates time-to-market, and improves operational efficiency by eliminating the need for disconnected tools and workflows.
- Native AI Integration: The powerful AI capabilities embedded within Sprinklr facilitate every phase of campaign management, from brief generation and content creation to optimization and performance analytics. This allows teams to work more efficiently and effectively.
- Integrated Analytics: Sprinklr provides a comprehensive view of campaign activities by consolidating data from paid ads, organic posts, and earned mentions into one platform. This unified analytics approach enhances measurement, optimization, and decision-making processes.
- Enterprise-Ready Customization: For large enterprises, Sprinklr offers customizable approval workflows, role-based permissions, and robust compliance features powered by AI. These capabilities ensure brands can maintain control and consistency in their global marketing efforts.
3. Ongoing Innovation in Social Marketing
The recognition from ADWEEK not only underscores Sprinklr's innovative spirit but also solidifies its position as a long-standing leader in the social marketing space. With over 1,900 enterprises, including major names like Microsoft, P&G, and Samsung, relying on Sprinklr to enhance their customer interactions, the company continues to shape the future of customer experience management.
As the landscape of customer engagement evolves, Sprinklr stands at the forefront, combining human intelligence with artificial intelligence to deliver exceptional experiences at scale across every customer touchpoint.
For more information about Sprinklr and its award-winning platform, visit their official website.
