New York, NY – March 13, 2026 – Sprinklr Inc. (NYSE: CXM), a prominent player in the Unified Customer Experience Management (Unified-CXM) space, has received recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This accolade underscores Sprinklr's commitment to leveraging artificial intelligence and providing comprehensive solutions for customer engagement.

1. Recognition by Gartner

In a statement reflecting on this achievement, Karthik Suri, Chief Product Officer of Sprinklr, expressed gratitude for the acknowledgment. “We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” Suri stated. “Customers share what matters in countless ways—not just in surveys, but across everyday conversations, reviews, and interactions on a variety of channels. Too often, that feedback becomes fragmented, and the real, human intent gets lost.”

Sprinklr's innovative approach, particularly its AI-native VoC capabilities, aims to unify various customer signals to enhance understanding and facilitate meaningful actions that improve customer experiences.

2. Advancements in AI-Powered VoC Capabilities

Sprinklr is not resting on its laurels. In 2026, the company has deepened its AI-powered VoC capabilities with several enhancements designed to improve insights, activation, and customer experience workflows. Key advancements include:

Unified Voice of the Customer Solution: Sprinklr's platform now integrates all types of customer signals—both structured and unstructured—transforming them into actionable insights that can be mobilized across various teams, including care, marketing, research, and social.

Broad Coverage of VoC Data Sources: The platform provides extensive, integrated access to over 30 social and digital channels, enabling brands to develop a comprehensive understanding of customer sentiment and intent through both solicited and unsolicited feedback.

Advanced AI-Powered Analysis: The technology identifies root-cause drivers, offering prioritized recommendations that enable teams to focus on improvements that will deliver substantial impacts on customer experience.

AI-Driven Conversational Feedback Experiences: Sprinklr's platform adapts feedback experiences dynamically to each respondent, enhancing engagement and the quality of insights gathered.

These features are designed to empower enterprises, with many users reporting increased customer understanding, operational efficiency, and agility through the integration of unified data and AI-assisted decision-making.

3. Strategic Importance of the Recognition

Sprinklr’s acknowledgment as a Leader in the Gartner Magic Quadrant signifies its strategic importance in the VoC space. With over 1,600 enterprises, including global giants like Microsoft, Procter & Gamble, and Samsung—along with 59% of the Fortune 100—relying on Sprinklr, the company's solutions are positioned as critical tools for organizations aiming to enhance customer experience at scale.

The recognition also aligns with positive feedback from peer reviews and analyst evaluations, reinforcing Sprinklr's reputation as a trusted partner for customer engagement.

4. Conclusion

As customer expectations continue to evolve, Sprinklr's commitment to providing a unified, AI-driven approach to customer experience management positions it well for future growth. The company’s recognition in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms not only highlights its innovative capabilities but also sets the stage for ongoing advancements in understanding and acting upon customer feedback.

For more insights and to view the complete 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, visit Sprinklr's official page.

Original press release