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Sprinklr Inc. (CXM)
Computer Software and Services Information Technology
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Sprinklr Inc. Reports Strong Growth in 2025 Annual Report

Last updated: March 21, 2025
Taurigo

Sprinklr Inc. (NYSE: CXM), a leading player in Unified Customer Experience Management (Unified-CXM), has released its annual report for the fiscal year ending January 31, 2025. The report highlights a significant increase in revenue, driven by heightened demand for its innovative software solutions and a growing customer base that now includes 60% of Fortune 100 companies.

1. Company Overview

Sprinklr is redefining customer experiences through its sophisticated enterprise software, which integrates various customer-facing functions. The company's Unified-CXM platform allows teams to collaborate seamlessly while leveraging artificial intelligence to provide outstanding customer interactions across multiple digital channels.

Product Suites

Sprinklr offers four primary product suites:

  • Sprinklr Social
  • Sprinklr Insights
  • Sprinklr Marketing
  • Sprinklr Service

These suites enable large brands to effectively engage with customers on their preferred platforms, enhancing overall customer satisfaction.

2. Financial Highlights for 2025

Revenue Growth

For the fiscal year 2025, Sprinklr reported a revenue increase of 15.6%, reaching approximately $796.3 million compared to $732.3 million in the previous year. This growth is attributed to both existing customers expanding their use of Sprinklr's services and new customer acquisitions.

Revenue by Geography in 2025

Revenue by Geography

  • Americas: $466.0M (up 7.05% from 2024)
  • EMEA: $269.0M (up 13.09% from 2024)
  • Other: $61.38M (up 3.74% from 2024)

Product Revenue Breakdown

The revenue breakdown by products shows that:

  • Subscription Revenue: $717.9M (up 7.39% from 2024)
  • Professional Services Revenue: $78.47M (up 22.96% from 2024)
Revenue by Products or Services in 2025

Net Income and Expenses

Sprinklr's net income for the fiscal year stood at $121.6 million, a notable increase from $51.4 million in 2024. This growth reflects the company's effective cost management and operational efficiency. However, costs of revenue increased by 22.5%, primarily due to rising expenses linked to third-party cloud infrastructure and data.

Gross Margin Analysis

The gross margin for subscription revenue decreased slightly to 83.2%, while professional services revenue saw a more significant decline to 15.6%. This reduction can be traced back to escalating operational costs.

Operating Expenses

Sprinklr's operating expenses reached $550.3 million, up from $519 million in 2024. The key contributors include:

  • Research and Development: $91.99M (up 10.3%)
  • General and Administrative: $458.3M (up 24.5%)

3. Cash Flow and Liquidity

As of January 31, 2025, Sprinklr had $145.3 million in cash and cash equivalents and $338.2 million in marketable securities, providing a solid liquidity position. The company generated $77.6 million from operating activities, although it experienced a net cash decrease of $18.89 million due to capital investments and share repurchases.

Cash Flow Statement of Sprinklr Inc.
Mar 2024 Mar 2025
Net Change in Cash
-15.95M-18.89M
Effect of Exchange Rate Changes
-939K-2.45M
Net Cash from Operating Activities
71.46M77.59M
Operating Profit
51.40M121.6M
Adjustment to Operating Profit
20.06M-44.01M
Net Cash from Investing Activities
-110.5M154.1M
Investments
90.24M-172.5M
Productive Assets
20.32M18.43M
Net Cash from Financing Activities
24.08M-248.1M
Equity Issuance/Repurchase
24.08M-248.1M

4. Balance Sheet Overview

Sprinklr's total assets as of January 31, 2025, are reported at $1.18 billion, a slight decrease from $1.22 billion in 2024. Total liabilities have also risen to $572.1 million, indicating ongoing investments for growth.

Balance Sheet of Sprinklr Inc.
Mar 2024 Mar 2025
Total Assets
1.22B1.18B
Total Current Assets
1.00B854.0M
Cash and Equivalents
164.0M145.2M
Short-term Investments
498.5M338.1M
Prepaid Expenses
70.69M84.98M
Other Current Assets
267.7M285.6M
Total Non-current Assets
222.1M330.1M
Intangible Assets
50.14M49.95M
Net PP&E
32.17M31.59M
Lease Assets
31.05M44.6M
Other Non-current Assets
108.7M203.9M
Total Liabilities and Equity
1.22B1.18B
Total Liabilities
543.4M572.1M
Total Current Liabilities
508.1M517.5M
Accounts Payable and Accrued Liabilities
127.8M106.6M
Current Debt
5.73M7.46M
Current Deferred Revenue
374.5M403.4M
Total Non-current Liabilities
35.24M54.55M
Non-current Deferred Revenue
506K6.27M
Non-current Deferred Tax Liabilities
1.47M35K
Other Non-current Liabilities
33.26M48.24M
Total Equity and Non-controlling Interests
679.7M612.0M
Total Equity
679.7M612.0M

5. Future Outlook and Strategic Initiatives

Looking ahead, Sprinklr is focused on expanding its product offerings and enhancing its AI capabilities. The company’s strategic plans include bolstering its international presence and refining its direct sales force to capture new market segments effectively.

Additionally, Sprinklr has made significant strides in sustainability, as evidenced by its inaugural ESG Sustainability Report published in May 2024, underscoring its commitment to responsible business practices.

6. Conclusion

Sprinklr Inc.'s 2025 annual report showcases a resilient performance amid challenging market conditions. With a robust growth trajectory, an expanding customer base, and a commitment to innovation, Sprinklr is well-positioned to remain a leading force in the customer experience management sector. The company's emphasis on AI and customer-centric strategies will likely continue to drive revenue growth and enhance its competitive edge in the years to come.

Income Statement of Sprinklr Inc.
Mar 2024 Mar 2025
Net Income
51.40M121.6M
Profit
51.40M121.6M
Net Income Continuing
51.40M121.6M
Income Tax Expense
9.11M-73.31M
Pretax Income
60.52M48.29M
Non-operating Income
26.57M24.32M
Operating Income
33.94M23.97M
Revenue
732.3M796.3M
Costs and Expenses
698.4M772.4M
Cost of Revenue
179.4M222.0M
Operating Expenses
519.0M550.3M
Research & Development
91.29M91.99M
Selling, General & Administrative
427.7M458.3M
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