Sprinklr Recognized as Exemplary Provider in ISG 2026 Customer Experience Management Buyers Guide

The ISG Customer Experience Management Buyers Guide critically evaluates software providers based on their ability to meet enterprise requirements across key dimensions: product experience (capability and platform) and customer experience. Sprinklr’s impressive performance, rated above the median in both areas, solidified its placement in the “Exemplary” category.

Sprinklr's Chief Product and Strategy Officer, Karthik Suri, emphasized the evolving nature of customer experience, stating, “Customer experience is no longer defined by individual interactions, but by how well companies orchestrate value across the entire customer lifecycle.” His sentiments underline the company's strategic commitment to unify engagement, insights, and action through a single AI-native platform.

The ISG report notes a significant transformation in the Customer Experience Management (CXM) landscape, transitioning from fragmented, department-centric tools to unified platforms capable of supporting journey orchestration, AI-driven decision-making, and lifecycle analytics. Sprinklr has been at the forefront of this movement, pioneering the Unified-CXM category with a platform specifically designed to facilitate the management of customer experiences across the front office within a cohesive system.

Keith Dawson, an analyst associated with ISG Research, remarked on Sprinklr's unique strengths, stating, “Sprinklr’s strengths come from melding a modern enterprise back-office platform with a series of newer applications specifically targeted to unify and extend control over many of the siloed functions that create fragmented customer experiences.” He highlighted the company’s focus on reliability, compliance, and the development of natively integrated applications that alleviate administrative burdens and deployment challenges.

As businesses increasingly prioritize unified customer experience strategies, the ISG report underscores the necessity for platforms that can seamlessly connect data, teams, and workflows across multiple channels. Sprinklr’s platform is meticulously crafted to address these needs, empowering global organizations to deliver consistent, data-driven experiences at scale.

Sprinklr serves over 1,600 enterprises, including industry giants like Microsoft, Procter & Gamble, and Samsung, with 59% of the Fortune 100 relying on its solutions. The company’s unified platform encompasses a range of customer-facing teams, integrating social media management, marketing, advertising, customer feedback, and omnichannel contact center management to break down silos and act on real-time insights.

The recognition from ISG Research not only reinforces Sprinklr's position as a leader in the Unified Customer Experience Management space but also highlights its commitment to helping enterprises navigate the complexities of customer engagement in the digital age. As the landscape evolves, Sprinklr stands poised to continue delivering exceptional customer experiences through its innovative, comprehensive platform.

For more in-depth insights on the evaluation of vendors, interested parties are encouraged to download the full 2026 ISG Buyers Guide™ for Customer Experience Management.

Sprinklr remains dedicated to empowering brands to create extraordinary experiences at scale, ensuring that businesses can effectively meet the evolving expectations of their customers.