Uber Technologies Expands Partnership with 1-800-Flowers.com Ahead of Mother’s Day
On May 5, 2025, Uber Technologies Inc. (NYSE: UBER) announced an exciting expansion of its partnership with 1-800-Flowers.com, Inc. (NASDAQ: FLWS) that brings a new gifting option directly to the Uber Eats app. This strategic collaboration aims to enhance the consumer experience by offering a seamless online shopping experience for floral arrangements and gifts, particularly in light of the upcoming Mother’s Day celebrations.
1. A New Gifting Experience Just in Time for Mother’s Day
With Mother’s Day approaching, Uber Eats is set to transform how customers send floral gifts. Starting today, users in select markets can access over 300 local florists associated with 1-800-Flowers.com, making it easier than ever to browse and order a curated selection of bouquets and gifts through the app. The companies anticipate expanding this offering to over 500 locations by summer 2025.
According to the National Retail Federation, flowers are expected to be the most popular gift this Mother's Day, with consumers projected to spend around $3.2 billion on floral arrangements. 1-800-Flowers.com plans to deliver more than 17.8 million stems this year, including a staggering 6.9 million roses and 2.8 million tulips.
Jon Feldman, president of BloomNet® at 1-800-Flowers.com, emphasized the partnership's significance: “We’re always looking for new ways to deliver smiles, and this expanded partnership with Uber Eats helps us do just that. With Mother's Day around the corner, we're excited to make it even easier for people to celebrate the important women in their lives with beautiful, high-quality arrangements delivered quickly and reliably.”
2. Enhancing Uber Eats’ Retail Gifting Offerings
The integration of 1-800-Flowers.com into the Uber Eats app underscores the platform's ongoing commitment to enhancing its retail gifting and delivery services. Uber Eats is rapidly evolving to meet diverse consumer needs, expanding beyond meals to offer fresh flowers, sweets, and everyday essentials.
Hashim Amin, Head of Grocery and Retail at Uber, commented on the partnership: “Whether you're planning ahead or sending something special last-minute, Uber Eats is here to make meaningful gifting easier than ever. We’re thrilled to build on our existing relationship with 1-800-Flowers and offer even more ways for customers to show they care - starting with this Mother’s Day.”
3. Simple Ordering Process
The process of ordering flowers through Uber Eats is designed to be user-friendly. Customers can easily navigate the app to find 1-800-Flowers.com and select from a variety of floral arrangements and gift baskets. The steps are straightforward:
- Open the Uber Eats app and tap the “Retail” or “Flowers” category.
- Select 1-800-Flowers from the list of available merchants.
- Browse available floral arrangements, gift baskets, and more.
- Choose your delivery time, place your order, and track it in real-time.
This streamlined process makes last-minute gifting a breeze, allowing users to send heartfelt gifts without the stress of time constraints.
4. About Uber Technologies Inc.
Uber Technologies Inc. has been a pioneer in the on-demand service economy since its inception in 2010. With over 58 billion trips completed, Uber continues to innovate and expand its offerings beyond ridesharing, providing users with access to meals, groceries, prescriptions, and now, gifts—all within a single app.
5. About 1-800-Flowers.com, Inc.
1-800-Flowers.com, Inc. serves as a leading e-commerce platform, inspiring customers to connect and build relationships through meaningful gifting. The company operates a diverse portfolio of brands, including 1-800-Flowers.com®, 1-800-Baskets.com®, and Cheryl’s Cookies®, among others. Its local business network, BloomNet®, consists of 5,000 florists and local merchants throughout the U.S., ensuring customers have access to same-day delivery for all occasions.
As the partnership between Uber and 1-800-Flowers.com unfolds, consumers can look forward to a more convenient and efficient way to celebrate life’s special moments through thoughtful gifting.
