Target Corporation Unveils Exclusive Bedding Collection Collaborating with Jeremiah Brent
Minneapolis, MN – January 14, 2026 – In a bold step to enhance its home offerings, Target Corporation (NYSE: TGT) announced today the launch of Jeremiah Brent Home, an exclusive bedding collection designed in partnership with the renowned interior designer and Netflix's Queer Eye star, Jeremiah Brent. The collection, set to debut on January 18, aims to provide guests with high-quality, stylish bedding options that align with a range of budgets.
1. Elevating Everyday Spaces
Target’s Senior Vice President of Home Merchandising, Mara Sirhal, expressed excitement about the collaboration, highlighting Brent's exceptional talent in creating intentional and beautiful living spaces. "This bedding collection brings together inspiring, high-quality design at an exceptional value — both of which are core to who we are," she stated. The partnership with Brent embodies Target’s commitment to making elevated design accessible to everyone.
Jeremiah Brent also shared his vision for the collection, emphasizing that good design is meant to be integrated into everyday life. "Target has a rare ability to meet people exactly where they are, in the midst of their daily routines," he remarked. The collection reflects an “understated elegance” designed to suit the rhythms of daily living, from busy mornings to serene evenings.
2. A Diverse Collection for Every Taste
The Jeremiah Brent Home collection features over 80 style-forward bedding items, showcasing natural patterns, clean lines, and calming neutral palettes that cater to a timeless aesthetic. The assortment includes:
- Duvets
- Comforters
- Sheets
- Blankets
Available in sizes from twin to California king, prices for the collection range from $30 to $119, with most items priced under $100. This pricing strategy aligns with Target’s mission of providing quality home goods at affordable prices.
Some standout pieces that Brent personally favors from the collection include:
- 'Walk in the Woods' Brown Comforter Set
- Textured Stripe Beige Comforter Set
- Contrast Border Cotton Duvet Set in Green
- Scalloped Geo Sheet Set in Clay
- Chalk Stripe Sheet Set
- Pointelle Throw Blanket in Raisin
3. Shopping Convenience and Accessibility
Guests will be able to purchase the Jeremiah Brent Home collection at approximately 1,800 Target stores and on Target.com starting January 18. Target's commitment to customer convenience is evident through its fast and free same-day services, including Drive Up and Order Pickup, allowing customers to receive their items in as little as two hours without any membership fees. Additionally, same-day delivery is available in as little as one hour, enhancing the shopping experience for busy consumers.
4. Target's Ongoing Commitment to Community
Target Corporation, which operates nearly 2,000 stores and serves guests through Target.com, has long been dedicated to enriching the communities it serves. Since its inception in 1946, the company has committed 5% of its profits to community initiatives, a practice that translates to millions of dollars weekly.
As Target continues to innovate and expand its product offerings, the collaboration with Jeremiah Brent signifies not only a growth in its home merchandise line but also a dedication to making stylish, high-quality design accessible to all families.
For more information about the Jeremiah Brent Home collection and to explore Target’s extensive range of products, visit Target.com.
