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Target Launches Exclusive 'Wicked: For Good' Collection Ahead of Theatrical Release

Last updated: October 02, 2025
Taurigo

Minneapolis, MN – Target Corporation (NYSE: TGT) is set to enchant fans of the beloved "Wicked" saga with the launch of an extensive new collection inspired by Universal Pictures' upcoming film "Wicked: For Good." This exclusive assortment, featuring nearly 200 products, will be available starting October 5, just in time for the film’s theatrical release on November 21. Nearly half of the collection is exclusive to Target and priced under $20, making it an accessible option for fans eager to celebrate the iconic story.

1. A Magical Collection for All

Jill Sando, Target's executive vice president and chief merchandising officer, expressed excitement about the new collection, stating, "Last year, Target was the go-to for all things 'Wicked,' and we can't wait to help Glinda and Elphaba fans everywhere celebrate the epic conclusion of this incredible story." The collection aims to bring the magic of the Land of Oz into homes with a range of products that combine great design, beloved brands, and remarkable value.

Key Features of the Collection

The "Wicked: For Good" collection will feature a variety of products across multiple categories, including:

  • "Wicked: For Good" x Katie Kime Collection: This collaboration introduces a line that blends bold design with whimsical storytelling, offering both home décor and apparel. The home décor collection will debut on October 12, followed by an apparel and accessories line on November 2.
  • "Wicked": The Official Visual Companion: An exclusive collector's book filled with personal letters from cast members, a reversible poster, and over 300 full-color images. Preorders are available on Target.com, with in-store availability starting November 21.
  • "Wicked: For Good" – The Soundtrack: An exclusive LP vinyl featuring a lenticular cover and unique pink and green shimmer vinyl. The soundtrack includes popular music by Stephen Schwartz, along with two new original songs performed by Cynthia Erivo and Ariana Grande.
  • Fan-favorite Toys and Collectibles: The collection will also include exclusive LEGO sets, Little People figures, Mattel Singing Dolls, and Stanley 1913 tumblers, providing fans with collectible items to celebrate the world of "Wicked."

Katie Kime, the founder and designer behind the "Wicked" x Katie Kime collection, reflected on the collaboration, stating, "Translating the fantastical world of 'Wicked' into Katie Kime prints and products for Target has been an extraordinary honor." Kime’s designs aim to capture the spirit of the iconic story, bringing the magic of Oz into the everyday lives of fans.

2. Shopping Experience and Availability

Target is enhancing the shopping experience by offering a dedicated "Wicked" section both in stores and online at Target.com. This initiative makes it easy for fans to browse, shop, and preorder exclusive items. Customers can also benefit from Target's flexible fulfillment services, including Same Day Delivery, Drive Up, and Order Pickup options within hours. Additionally, customers can enjoy Next-Day Delivery or 2-Day Shipping for free on orders over $35.

3. Conclusion

Target's "Wicked: For Good" collection is poised to capture the hearts of fans as they prepare for the film's release. With an array of exclusive products that cater to a wide audience, Target reaffirms its commitment to providing joy and excitement to families and fans alike. As the theatrical release date approaches, consumers can look forward to embracing the enchanting world of "Wicked" through this unique assortment available at their local Target stores and online.

About Target Corporation

Founded in 1946, Target Corporation operates nearly 2,000 stores and a comprehensive online platform, helping families discover the joy of everyday life while contributing 5% of profits to communities. For more information, visit Target's corporate website.

About 'Wicked: For Good'

"Wicked: For Good" serves as the epic conclusion to the "Wicked" saga, following Elphaba and Glinda as they navigate their estrangement and the consequences of their choices in the Land of Oz. Fans can anticipate an emotional journey that culminates in a final chapter filled with magic and transformation.

Source: Target Corporation

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