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Target Corp (TGT)
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Target Corp Unveils 2025 Bullseye's Top Toys List

Last updated: September 25, 2025
Taurigo

Minneapolis, MN – September 25, 2025 – Target Corporation (NYSE: TGT) has officially launched its highly anticipated Bullseye's Top Toys List for the 2025 holiday season, showcasing over 40 must-have toys starting at an incredible price of just $5. This curated selection is designed to assist families in navigating the holiday shopping landscape, featuring an array of toys from renowned national brands alongside exclusive items from Target’s own collections.

1. A Diverse Selection of Toys

This year's Bullseye's Top Toys List emphasizes variety, ensuring that there’s something for every child’s interest. The list includes toys from iconic brands such as Disney, LEGO, Mattel, Nintendo, and FAO Schwarz, as well as items from Target's proprietary toy brands, including Gigglescape and the Bullseye collection.

Cassandra Jones, Senior Vice President of Merchandising for Fun101 at Target, stated, "Our Bullseye's Top Toys List is a big part of the holiday experience for millions of families. This year's list has something for everyone. We’ve handpicked the hottest new toys, including hundreds of exclusives and thousands priced under $20, to bring the magic of play to life."

Highlights from the Top Toys List

The 2025 Bullseye’s Top Toys List features a variety of categories, including:

  • Game On: Nintendo Switch 2 – Donkey Kong Bananza
  • Build It: Exclusive LEGO sets including the Record Player with Flowers and the Star Wars Ewok Village.
  • Imagine, Learn & Adventure: Exclusive items such as the LeapFrog LeapMove Learning System and Target's own toy shopping cart.
  • Figures of Fun: Exclusive plush toys and interactive figures, including Bluey Interacting Onesies and a Ms. Rachel Big Feelings Speak & Sing Doll.
  • Future Foodies: Exclusive Gigglescape mini plush toys.
  • FAO Schwarz Finds: Unique offerings from FAO Schwarz, including a Kids' Ultimate Makeup Artist Set.

2. Exclusive Collaborations and Limited-Edition Items

Target has also announced several exciting exclusive collaborations and launches that highlight the season’s spirit:

  • LEGO®: A mix of nostalgic sets and new builds, including the Marvel Spider-Man Peter Parker's Apartment Building Set and unique collectible kits starting at just $9.99.
  • Barbie x Joanna Gaines: A unique collaboration featuring a collectible doll and the Barbie x Hearth & Hand with Magnolia Townhouse, available for preorder on Target.com and in stores starting December 7.
  • Fandom Favorites: Collectibles and apparel from popular franchises, including Stranger Things and K-Pop Demon Hunters, will cater to fans of all ages.
  • Trading Cards: An assortment of exclusive trading cards, including brands like Magic the Gathering, Pokémon, and MLB, will be available leading up to the holidays.
  • Disney Signature Collection: A thoughtfully crafted assortment featuring various Disney franchises, starting at $14.99, encompasses toys, apparel, and home goods.

3. Enhanced Shopping Experience

Target is committed to enhancing the holiday shopping experience by providing interactive opportunities and easy access to products:

  • In-Store Demos: Free toy demonstrations will be available every weekend from November 8 to December 21, allowing families to experience the magic of play firsthand.
  • Holiday Kids Catalog: Launching in October, this catalog will highlight the top gifts across age ranges, incorporating electronics, entertainment, and more, complete with a QR code for a digital experience.
  • Flexible Fulfillment Options: Target offers a variety of fulfillment services, including Same Day Delivery, Drive Up, and Order Pickup, ensuring that families can find gifts quickly and conveniently.
  • Target Circle Card: Cardholders can enjoy an extra 5% off every day, making holiday shopping even more budget-friendly.

4. Conclusion

With a carefully curated selection of toys and an array of exclusive collaborations, Target aims to make the 2025 holiday shopping season joyful and memorable for families. The Bullseye's Top Toys list will not only simplify gift-giving but also inspire creativity and joy during this festive time. Families can visit Target’s holiday press hub to explore all the ways the company is delivering holiday magic this season.

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