On September 30, 2025, Target Corporation (NYSE: TGT) announced an exciting partnership with Netflix to celebrate the highly anticipated fifth and final season of the hit series "Stranger Things." Target aims to become the ultimate fan destination, offering an exclusive product collection and immersive in-store experiences designed to transport fans back to Hawkins, Indiana, and the eerie Upside Down.

2. Exclusive Product Launch

Starting October 5, Target will unveil over 150 brand-new items inspired by "Stranger Things." This vast assortment includes apparel, collectibles, food and beverages, home products, toys, and more, with more than half of the collection being exclusive to Target. The curated products cater to fans of all ages, from new viewers to dedicated enthusiasts.

Notable offerings in the collection feature beloved brands such as Funko, Mattel, Gatorade, and Squishmallows. Among the standout items are a Demogorgon-shaped popcorn bucket, a Walkie Talkie phone case, and new Funko POP! figures, including Dustin in a WSQK sweatshirt and Steve in the WSQK van. The collection also highlights cozy holiday apparel, 1980s retro-inspired décor for themed game nights, and limited-edition snacks perfect for binge-watching.

3. Immersive In-Store Experience

To enhance the fan experience, Target is introducing a dedicated pop culture shopping destination in stores and online. This space aims to bring "Stranger Things" to life through themed displays and product drops that celebrate the series' journey. The interactive experience will evolve throughout the season, keeping fans engaged as they prepare for the show's finale.

4. Celebrating the '80s with a Unique Marketing Campaign

As excitement builds for the series' conclusion, Target and Netflix have collaborated on a compelling marketing campaign. On October 12, the campaign will peak with a meticulously recreated 1987 Target set in Hawkins, Indiana, blending nostalgia with storytelling to create an unforgettable shopping experience.

Cassandra Jones, Senior Vice President of Merchandising for Fun101 at Target, expressed the significance of this partnership, stating, "The fifth and final season of 'Stranger Things' is more than an ending. It's a cultural moment, and Target is proud to be the place where fans can celebrate together." Tanya Isler, Head of Consumer Products for Netflix in the U.S. and Canada, echoed this sentiment, emphasizing the collaboration's goal of delivering authentic products and surprises that resonate with fans.

5. Conclusion: A Cultural Phenomenon

"Stranger Things" has become a cultural phenomenon since its debut in 2016, amassing a large global following and numerous awards. The final season will be released in three volumes, with four episodes dropping on November 26, followed by three episodes on Christmas Day, and concluding with the finale on New Year’s Eve. Each release will occur at 5 PM PST.

With this innovative partnership, Target is not just selling products; it is creating a multi-sensory experience that captures the essence of "Stranger Things," ensuring that fans have everything they need to celebrate the epic series finale. As the world of Hawkins comes alive in stores nationwide, Target is poised to solidify its status as a go-to destination for pop culture enthusiasts this holiday season.

Original press release