Minneapolis, MN – June 23, 2025 – Target Corporation (NYSE: TGT) is set to kick off the back-to-school and college shopping season with an exciting announcement: it will maintain 2024 prices on key school supplies. This initiative aims to provide families with affordable options amidst rising living costs, ensuring that students have access to essential items as they prepare to return to the classroom.

1. A Commitment to Value and Affordability

Rick Gomez, Executive Vice President and Chief Commercial Officer at Target, emphasized the importance of this time for families. “This is such an important time for everyone preparing to head back to class — or heading off to school for the first time,” he stated. Gomez highlighted the company's commitment to offering unrivaled style, quality, and exceptional value, making them a reliable partner for back-to-school shopping traditions.

Key Highlights of Target's Back-to-School Offerings

20 Must-Have Supplies for Under $20: Target is once again offering a popular collection of 20 essential school supplies that total less than $20. Items include crayons, colored pencils, notebooks, and folders.

Affordable School Items: More than 1,000 back-to-school items are priced at $5 and under, ranging from supplies starting at just $0.25 to $5 wired headphones.

Budget-Friendly Clothing Options: The Cat & Jack brand offers stylish first-day-of-school outfits starting at $5, making it easier for parents to dress their children affordably.

Expanded Value Line: Target's dealworthy brand is expanding its lineup with school supplies priced as low as $0.35, with backpacks available for only $5.

Teacher Essentials: Teachers can find classroom essentials starting at $3.50, making it easier for them to prepare for the school year.

2. College-Ready Essentials at Great Prices

Target is also focusing on college essentials, ensuring students feel at home on campus without breaking the bank. Key offerings include:

Apparel from $5: A variety of clothing options from Target brands such as Wild Fable and Goodfellow & Co, ensuring students stay stylish.

Affordable Bedding and Storage Solutions: Bedding options start at $10, and storage solutions are available from $5.

Tech Accessories: Heyday tech accessories can be found for as low as $10.

Specialty Items: The Room Essentials Puffer Comforter is available for $40, providing students with comfort at an affordable price.

3. New Brands and Expanded Assortments

Target is enhancing its back-to-school and college offerings with the introduction of new and exclusive brands, including:

Champion for Target: Launching in August, this collection will feature a trendy line of activewear and sporting goods for both adults and children, with most items priced under $40.

Herschel x LEGO Collaboration: This playful collection will offer backpacks and lunchboxes featuring fun LEGO designs, starting at $28.

Studio McGee Teen Collection: Featuring cozy florals and stylish décor, this collection is designed to help tweens and teens personalize their spaces beautifully.

4. Special Discounts for Students and Teachers

In addition to maintaining prices, Target is bringing back its popular discounts for students and teachers:

Target Circle Week: Running from July 6-12, this event will offer significant savings on back-to-school and college essentials, with early access for Target Circle 360 members starting July 5.

Student Discounts: Verified college students can enjoy a one-time 20% off storewide discount beginning June 29, ahead of the previous year's timeline.

Teacher Discounts: Verified teachers can access a 20% off storewide discount from July 20 to August 30, as well as curated classroom sets and wish list tools.

Membership Benefits: Teachers and students can join Target Circle 360 at a 50% discount until September 13, unlocking exclusive member benefits such as unlimited same-day delivery on orders over $35.

5. Enhanced Shopping Experience

Target is committed to making the back-to-school shopping experience as seamless as possible through various fulfillment options and loyalty programs:

Target Circle Program: This free program offers everyday savings and exclusive partner perks, along with personalized bonuses.

Target Circle 360 Membership: This paid membership includes benefits such as unlimited same-day delivery, early access to sales, and exclusive discounts.

Convenience Tools: Target offers personalized wish lists for teachers and students and a School List Assist feature in the app to simplify supply shopping.

Whether shoppers choose to visit Target stores or shop online, they can take advantage of fast fulfillment services, ensuring they have everything they need for a successful start to the school year.

About Target

Target Corporation, headquartered in Minneapolis, operates nearly 2,000 stores and the Target.com platform, dedicated to helping families discover the joy of everyday life. The company continues its commitment to community support by contributing 5% of its profit to local communities, equating to millions of dollars each week.

As the back-to-school season approaches, Target's commitment to affordability and quality makes it a go-to destination for families preparing for the new school year.

Original press release