Target Corp Unveils "Not Santa" Soap in Collaboration with Dr. Squatch

Kris K. from Target, who became a social media icon with over 70 million mentions of #TargetSanta last year, is at the forefront of this festive product. His blend of humor and charm captured the hearts of shoppers nationwide, and following his breakout success, Target is responding to consumer demand for more from this beloved character.

The "Not Santa" soap features a fresh, woodsy scent called Sandalwood Summit, crafted with over 98% natural origin ingredients. This includes sandalwood extract and medium grit, offering the classic clean that Dr. Squatch is known for. As Kris K. explains, “To celebrate that seasonal spirit, here's a gift inspired by Holiday Cheer, with notes of optimism, joy, and just a dash of fresh-cut spruce.”

Target's collaboration with Dr. Squatch aligns with its strategy to engage all five senses during the holiday season. Research from the National Institutes of Health indicates that pleasant scents can enhance mood and alleviate stress, a theme that resonates with Kris K.'s mission to make the holidays joyful and relaxed. The choice of sandalwood as the primary scent reflects the character's charm and brings a piece of that holiday magic into consumers' homes.

The "Not Santa" soap is priced at an affordable $7.99, making it an excellent gift option for various demographics:

As John Ludeke, SVP of Global Marketing at Dr. Squatch, puts it, “This limited-edition bar pairs our signature natural ingredients and our iconic holiday scents to bring a little extra cheer into your grooming routine.”

The "Not Santa" soap will be available starting December 7 in all Target stores and on Target.com. Knowing that holiday shopping can be hectic, Target offers multiple purchasing options including in-store, online, and same-day services such as Same Day Delivery, Drive Up, and Order Pickup. Additionally, consumers can enjoy Next-Day Delivery or 2-Day Shipping for free on orders over $35.

Kris K. from Target will also feature prominently in a new marketing campaign, making appearances in various settings, from local Target stores to festive events. Through ten new spots, he continues to spread holiday cheer and embodies the spirit of effortless shopping that Target aims to deliver.

Target Corporation has been a staple in American retail since its inception in 1946. Headquartered in Minneapolis, the company operates nearly 2,000 stores and serves its customers through Target.com. Notably, Target has a long-standing commitment to community support, donating 5% of its profits to local initiatives, which equates to millions of dollars each week.

As the holiday season approaches, the collaboration between Target and Dr. Squatch not only highlights creativity and fun but also reinforces Target's dedication to delivering joy in unexpected ways, making the shopping experience memorable for all.