ServiceNow Enhances Global Partner Program to Accelerate AI Agent Innovation

ServiceNow Inc. (NYSE: NOW), recognized as the AI control tower for business reinvention, has announced substantial enhancements to its global Partner Program aimed at accelerating innovation in AI agents. The revamped program, unveiled during the ServiceNow Partner Kickoff event, emphasizes a newly designed Build Program that opens its partner ecosystem to a broader range of innovators while reinforcing the ServiceNow Store as a premier marketplace for partner-built AI solutions.

ServiceNow's redesigned Build Program is a significant upgrade that simplifies the onboarding process for Independent Software Vendors (ISVs), developers, and technology partners. This initiative aims to facilitate the development of AI agents, applications, and connectors that extend the overall value of ServiceNow's offerings. The program incorporates a modern tier structure—Registered, Select, Premier, and Elite—each providing enhanced benefits and opportunities for partners to showcase their AI solutions in the ServiceNow Store.

Additionally, a new Access Tier has been introduced, allowing aspiring partners to immediately begin building with ServiceNow, thereby lowering the barrier to entry and encouraging innovation from emerging players in the technology space.

ServiceNow is amplifying its partner support through a unified investment strategy for 2026 designed to foster growth and innovation. The expanded investment portfolio includes:

Each component of this investment strategy aligns with the updated partner tiering system, ensuring that partners receive the support they need at every stage of their journey, scaling with their success.

In response to partner feedback, ServiceNow is introducing a simplified fee structure. All global partners will now transition to a single annual membership fee, designed to reduce complexity and allow partners to focus on innovation and market engagement rather than navigating intricate program fees.

ServiceNow's partner ecosystem is experiencing robust growth, now boasting over 2,700 partners worldwide. As enterprises move from AI experimentation to full-scale deployment, partners are becoming increasingly vital in delivering specialized use cases and driving measurable business outcomes. The expanded ecosystem is well-positioned to meet the rising demand for AI agents and generative automation, empowering partners to lead the next wave of AI-driven transformation.

Michael Park, Senior Vice President of Global Partnerships and Channels at ServiceNow, emphasized the importance of the enhanced program: “ServiceNow is building a vibrant partner ecosystem for the AI-native future. By simplifying how partners build on the ServiceNow AI Platform and expanding our commitment to partner co-innovation, we’re making it easier than ever for partners to create differentiated AI-powered solutions.”

Feedback from partners such as Paul Chorley, CEO of AutomatePro, and Matt Mills, President at SailPoint, highlights the positive impact of the program changes. Chorley noted, "As ServiceNow expands what’s possible through its enhanced Build Program, we see great opportunity to help customers achieve meaningful success, fast." Mills echoed this sentiment, stating, "ServiceNow’s reimagined Partner Program makes it easier for partners like SailPoint to build and deliver AI agents that are secure by design, deeply integrated into enterprise workflows."

With these significant enhancements to its global Partner Program, ServiceNow is not only positioning itself as a leader in AI-driven business solutions but also empowering its partners to innovate and deliver exceptional value to customers. As the demand for AI solutions continues to rise, ServiceNow’s commitment to fostering a collaborative and supportive partner ecosystem will undoubtedly play a crucial role in shaping the future of enterprise technology.

For further details about the ServiceNow Partner Program, interested parties can visit the ServiceNow website.