On May 7, 2025, at ServiceNow's annual customer and partner event, Knowledge 2025, the company unveiled a significant new partnership with Amazon Web Services (AWS). This collaboration introduces a cutting-edge solution aimed at enhancing enterprise data management through bi-directional data integration and automated workflow orchestration. As organizations seek to unify and leverage their data, this solution promises to break down existing silos across IT, operations, customer service, and beyond.

2. Unifying Data for Enhanced Insights

The newly launched solution is a key component of the ServiceNow Workflow Data Network ecosystem, designed to provide real-time insights and facilitate AI-driven actions. With the ability to unify enterprise datasets on demand, businesses can access holistic, actionable intelligence that drives automated workflows and informed decision-making.

The Power of Integration

Organizations will benefit from the integration of Amazon Redshift data into the ServiceNow platform via Workflow Data Fabric’s zero-copy connector. This innovative feature allows businesses to enrich their workflows and enhance decision-making processes. Additionally, the integration enables the flow of ServiceNow data back into AWS, unlocking advanced analytics, machine learning capabilities, and deep insights.

3. Accelerating Action with Real-Time Insights

The collaboration also aims to leverage AWS-derived insights — such as anomaly detection, predictive analytics, and risk alerts — to trigger ServiceNow workflows automatically. This seamless connection between insights and actions is poised to revolutionize incident response, customer service resolution, and supply chain optimization. By creating a robust digital backbone, this integration accelerates innovation and minimizes manual efforts.

4. Leadership Insights

Gaurav Rewari, Senior Vice President and General Manager of Data & Analytics at ServiceNow, emphasized the importance of data in driving AI initiatives. “At ServiceNow, we believe AI is only as powerful as the underlying data,” he stated. “With real-time access to the critical data AWS delivers, we’re enabling AI-driven insights to seamlessly power workflows – turning data into meaningful business outcomes.”

Chris Grusz, Managing Director of Technology Partnerships at AWS, echoed this sentiment, highlighting the urgent demand for faster data-driven outcomes among customers. “By joining forces with ServiceNow, we’re giving them a robust, secure way to unify data in real-time, harness AWS analytics, and instantly execute workflows on the ServiceNow platform,” he remarked.

5. Enhancing the Workflow Data Network

The new bi-directional integration represents an enhancement to ServiceNow's Workflow Data Fabric capabilities. The Workflow Data Network ecosystem brings together various data platforms, applications, and enterprise tools, enabling businesses to activate ServiceNow workflows within these ecosystems. This innovative approach bridges the gap between insights and actions, ensuring that organizations can fully leverage their data potential.

Customer Testimonials

Ray August, EVP and President at DXC Technology, shared his enthusiasm for the new solution, stating, “As a long-time user of both AWS and ServiceNow, this bi-directional data integration is a game-changer for us. This ability to seamlessly connect our data on Amazon Redshift with the ServiceNow platform using zero-copy unlocks powerful AI-driven insights, enabling us to make faster, smarter decisions, and drive significant business outcomes across our organization.”

6. Availability and Next Steps

Businesses eager to explore this transformative joint solution can learn more and request early access. The zero-copy integration feature is expected to be available soon, promising to empower organizations to harness the combined strengths of AWS Cloud and the ServiceNow AI platform.

7. Conclusion

ServiceNow's partnership with AWS marks a pivotal moment in the evolution of enterprise data management and workflow automation. By breaking down data silos and facilitating real-time data integration, this solution offers organizations a powerful means to accelerate their AI transformation journey while enhancing efficiency and decision-making capabilities. As businesses continue to navigate an increasingly complex digital landscape, such innovations will be crucial in driving competitive advantage and fostering sustainable growth.

Original press release