ZoomInfo Technologies Inc. Partners with OpenAI to Enhance Codex for Work with GTM.AI
1. Revolutionizing Go-to-Market Strategies
In a press release dated June 2, 2026, OpenAI announced the integration of ZoomInfo’s Go-To-Market Context Graph, GTM.AI, into its Codex for Work platform. This strategic partnership aims to enhance B2B data and go-to-market intelligence, empowering teams to leverage verified data directly within their existing workflows. By incorporating ZoomInfo’s robust capabilities into Codex, OpenAI is reinforcing its commitment to providing comprehensive tools for go-to-market operators.
2. Native Availability of ZoomInfo in Codex
The newly integrated ZoomInfo application is designed for a wide range of professionals, including sales representatives, account executives, RevOps analysts, and marketers. This application allows users to run various skills on demand, such as:
- Account Research
- Buying Committee
- Enrich Company
- Enrich Contact
- Meeting Prep
- Recommended Contacts
- Score Accounts
- Score Leads
- TAM Sizer
- Tech Stack Snapshot
- Competitor Analysis
These skills utilize ZoomInfo’s verified data, providing businesses with insights that go beyond algorithmic assumptions and deliver actionable intelligence.
3. Streamlined User Experience
The integration allows users to interact with Codex in a natural language format, treating requests similarly to queries made to a colleague. For instance, users can ask Codex to identify target accounts within specific industries and regions, rank prospects based on buying signals, and compile lists of decision-makers complete with relevant titles and context. This seamless interaction ensures that users can obtain verified answers without the need for data exports or switching between multiple tools.
4. Powering Insights with GTM.AI
At the heart of this innovation is GTM.AI, ZoomInfo’s Go-To-Market Context Graph, which boasts an impressive dataset of over 100 million companies, 500 million contacts, and billions of buying signals. GTM.AI not only enhances the data quality but also ensures that users receive real-time, continuously updated information. This capability is crucial as approximately 70% of B2B contact data can decay yearly, making timely access to verified data essential for effective prospecting and decision-making.
5. Expanding the Ecosystem of AI-Powered Tools
The partnership between OpenAI and ZoomInfo marks a significant expansion of Codex’s functionality beyond traditional engineering tasks, venturing into the realm of go-to-market strategies. This move aligns with ZoomInfo’s vision of positioning GTM.AI as a foundational layer for modern AI-driven workflows. The integration with Codex joins a growing network of platforms that already includes Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, Gong, LeanData, and Google Agent Development Kit.
6. Ensuring Data Integrity and Governance
An important aspect of this integration is the emphasis on data quality and governance. With the capability to maintain authentication and governance through existing enterprise controls, ZoomInfo ensures that access control, permissioning, data lineage, AI policy, and audit logging are consistently applied across its platform. This focus on integrity not only enhances the reliability of the data but also fosters trust in the insights generated through Codex.
7. About ZoomInfo
ZoomInfo (NASDAQ: GTM) positions itself as the all-in-one AI Go-To-Market platform, providing sales, marketing, and customer success teams with the tools needed to implement effective go-to-market strategies. With its extensive database of B2B information, ZoomInfo empowers modern revenue teams to identify, engage, and convert their ideal buyers.
8. Conclusion
The partnership between OpenAI and ZoomInfo represents a significant leap forward in the integration of AI-driven insights into everyday business operations. By embedding ZoomInfo’s GTM.AI within the Codex for Work platform, organizations can now access unparalleled data quality and actionable intelligence, streamlining their go-to-market efforts and enhancing overall workflow efficiency. As this landscape continues to evolve, collaborations like this stand as a testament to the transformative power of technology in the B2B space.