In a recent press release dated July 31, 2026, ZoomInfo Technologies Inc. (NASDAQ: GTM) unveiled a compelling success story featuring Dumpsters.com, a national leader in the dumpster rental industry. The partnership has proven instrumental in helping Dumpsters.com establish a repeatable sales pipeline and a robust database of high-quality customer relationship management (CRM) contacts, which has contributed to the company’s steady and sustained growth.

2. Identifying Market Opportunities

Dumpsters.com operates in a project-driven market, which initially posed a significant challenge: identifying the right contacts. The company faced difficulties in defining its total addressable market and providing its sales team with actionable data to engage potential buyers effectively. This challenge was particularly acute as the sales team relied on guesswork to identify ideal customer profiles.

In parallel, the marketing team encountered a similar issue. Although they utilized a third-party vendor to identify new projects and their start dates, the absence of usable contact information rendered this data largely ineffective. This left representatives to manually research accounts and input findings into the CRM—a time-consuming process that diverted focus from sales.

3. Transformational Use of ZoomInfo’s Data

To address these challenges, Dumpsters.com turned to ZoomInfo's comprehensive data solutions. By leveraging advanced search filters, sales representatives can now sort potential leads by job title, company size, and industry—all crucial elements in defining their ideal customer profile with remarkable ease.

Moreover, the marketing team enriches each project record with complete and engagement-ready contact data, ensuring that finished contacts flow directly into the CRM. This automation eliminates the manual research that previously hindered the sales process and allows representatives to focus on what they do best: selling. With access to buying signals, the sales team remains updated on developments within target accounts. Additionally, a buying-committee view provides insight into all decision-makers involved, rather than just one.

4. Results: A Thriving Sales Pipeline

The results of this strategic shift are evident. Dumpsters.com has successfully built a substantial base of new contacts, leading to a steady stream of booked meetings and a healthy pipeline of opportunities. The company has reported that its marketing campaigns now boast high deliverability rates and minimal bounce rates, a feat attributed to the import of only clean, enriched data.

This refined targeting and data accuracy have been directly linked to strong year-over-year growth for Dumpsters.com. The key takeaway is clear: accurate data enables companies to reach the right buyers, transforming hours previously spent on research into valuable selling time. In a fast-paced market where timing is crucial, the ability to connect with the right decision-makers first can significantly impact a company's success.

5. About ZoomInfo

ZoomInfo Technologies Inc. is an all-in-one AI go-to-market (GTM) platform that empowers sales, marketing, and customer success teams to execute their strategies with confidence. With access to an extensive database that includes over 100 million companies, 500 million contacts, and billions of signals, ZoomInfo provides the intelligence, automation, and integrations that modern revenue teams require to identify, engage, and convert their best buyers.

For more information about how ZoomInfo is shaping the future of sales and marketing, visit their website.

Original press release