ZoomInfo Technologies Inc. Claims Top Spot in Anthropic's GTM Connector Rankings

ZoomInfo Technologies Inc. (NASDAQ: GTM) has made a significant mark in the realm of go-to-market (GTM) strategies by being ranked as the number one GTM connector in Anthropic's connector directory. This accolade comes from an independent benchmark study conducted by Send, which assessed eleven GTM providers over a nine-week period from July to September 2025. Remarkably, ZoomInfo secured the top position throughout the entire duration of the study, showcasing its dominance in this competitive landscape.

The ranking was determined based on the popularity score derived from Anthropic's directory, a metric that Send describes as the closest public indicator of actual usage levels for each connector. Researchers conducted an extensive polling process, capturing over 100,000 snapshots during the study period, with 3,610 specific snapshots focused on the eleven GTM providers. ZoomInfo finished with a normalized index score of 100.0, clearly leading the pack in a closely contested field where competitors were tightly clustered within two index points of each other.

Central to ZoomInfo’s success is the integration of its GTM.AI, a headless GTM context layer that serves as the backbone for its connector within Anthropic's directory. GTM.AI functions as the API and Model Context Protocol home for AI agents, allowing users to leverage verified company and contact data when interacting with AI platforms like Claude. The ability to accurately research accounts, size markets, and map buying committees hinges on GTM.AI’s robust data verification processes.

In the B2B landscape, where approximately 70% of contact data deteriorates annually, the accuracy of agentic go-to-market initiatives is heavily reliant on the quality of underlying data. ZoomInfo's GTM.AI mitigates risks associated with stale data exports by continuously refreshing its vast repository, which encompasses over 100 million companies, 500 million contacts, and billions of data signals. This continuous refresh cycle ensures that AI assistants powered by ZoomInfo are grounded in up-to-date, verified information, significantly enhancing their operational effectiveness.

GTM.AI stands out due to its structured governance model, which applies uniformly across various AI surfaces, including Claude, ChatGPT, Microsoft Copilot, Salesforce Agentforce, and HubSpot Breeze. This ensures that an organization’s entitlements, permissions, and data lineage remain intact, regardless of where the data is accessed. Such a governed data model not only enhances security and compliance but also provides organizations with clear visibility into what their agents are accessing and the source of the data.

The success of ZoomInfo in this independent benchmark reinforces its position as a leader in the GTM space, providing sales, marketing, and customer success teams with the tools necessary to effectively engage and convert their target audiences. As the demand for reliable, real-time data continues to rise, ZoomInfo's commitment to delivering a comprehensive and continuously updated database positions the company favorably in a rapidly evolving marketplace.

ZoomInfo is a leading all-in-one AI GTM platform that empowers organizations with the intelligence, automation, and integrations required to execute their go-to-market strategies with confidence. With an extensive database of more than 100 million companies and 500 million contacts, ZoomInfo remains at the forefront of the B2B data industry, continually evolving to meet the needs of modern revenue teams.

For more information about ZoomInfo and its innovative solutions, please visit zoominfo.com and gtm.ai.