ZoomInfo Technologies Inc. Press Release: Syncro's Successful Outbound Campaigns
In a recent press release, ZoomInfo Technologies Inc. (NASDAQ: GTM) highlighted the impressive results achieved by its client, Syncro, an IT management software company specializing in services for managed service providers (MSPs). The collaboration has led to substantial improvements in Syncro's go-to-market strategy, demonstrating the power of ZoomInfo's AI-driven platform.
1. Transforming the Go-to-Market Strategy
Syncro's traditional approach to market engagement was predominantly inbound, relying heavily on paid search to attract potential customers. However, this method limited their ability to effectively identify and reach their target audience. The previous process involved multiple requests to the operations team for audience lists, resulting in a cumbersome and inefficient workflow. Recognizing the need for a change, Syncro turned to ZoomInfo's self-service audience building capabilities.
With the new system, Syncro can now describe its target audience using natural language. ZoomInfo's advanced tooling then analyzes company websites to identify relevant phrases that classify them as MSPs. This innovative approach has enabled Syncro to launch targeted outbound campaigns efficiently.
2. Campaign Results: A Significant Upsurge
The results of Syncro's revamped strategy have been remarkable. Within just a few months, the company launched 35 outbound campaigns—more than the total number of campaigns launched in the previous two years combined. These campaigns have generated approximately $400,000 in pipeline and around $150,000 in revenue.
Key Contributions to Revenue
- Website Visitor Identification: This initiative alone has produced over $100,000 in Annual Recurring Revenue (ARR).
- Closed-Lost Reengagement: By re-engaging previous leads that had not converted, Syncro has added another $100,000 to its revenue stream.
The speed of campaign creation has also dramatically improved, with each campaign now taking roughly one hour to build from start to finish. This efficiency allows Syncro's team to test various angles quickly across different personas, verticals, and customer lookalikes.
3. Building a Robust Outbound Team
As part of this transformation, Syncro has established a Business Development Representative (BDR) team for the first time. This team is responsible for handling deals sourced through the new outbound sequences, marking a significant shift in their operational capabilities.
Syncro aims to develop a fully autonomous go-to-market engine with over 100 always-on campaigns that continuously pull in fresh data and trigger outreach based on real-time signals.
4. Conclusion
The success of Syncro's outbound campaigns underscores the effectiveness of ZoomInfo's AI-driven platform in empowering businesses to optimize their go-to-market strategies. As companies like Syncro leverage these tools to enhance their market engagement, it paves the way for innovative approaches to customer acquisition and revenue generation.
ZoomInfo continues to assert its position as a leader in the B2B data space, providing sales, marketing, and customer success teams with the intelligence and automation necessary to thrive in a competitive landscape.
For more information about ZoomInfo and its offerings, visit their website.
