ZoomInfo Technologies Inc. Press Release: Snappy's Transformation Through Buying Signals

On July 10, 2026, ZoomInfo Technologies Inc. (NASDAQ: GTM), a leading provider of AI-powered go-to-market solutions, announced a remarkable success story involving its client, Snappy, a global corporate gifting platform. This collaboration has led to a near doubling of Snappy's book rate for qualified opportunities, showcasing the transformative power of real-time buying signals in sales strategies.

Despite its ability to identify the right companies, Snappy faced a significant hurdle: pinpointing the right individuals within those organizations and determining the optimal time to reach out. Serving diverse teams in HR, sales, customer success, and marketing across various industries, Snappy's approach to account prioritization was largely speculative. With data fragmented across multiple disconnected tools, sales representatives often found themselves spending more time on research than on actual selling.

The breakthrough came when Snappy redefined its sales process by focusing on buying signals rather than static lead lists. This shift allowed the company to target the right accounts at the right moments—engaging stakeholders who were actively researching relevant issues and crafting messages tailored to those specific situations.

ZoomInfo became the cornerstone of this new strategy, serving as the first platform accessed by Snappy's sales representatives. With real-time visibility into which target accounts were investigating topics such as recognition and rewards, branding, and employee engagement, reps could now execute personalized, multi-channel outreach. This eliminated the guesswork surrounding which accounts were in-market and enabled a more effective sales approach.

The tangible benefits of this new strategy were illustrated through a notable success story. One of Snappy's top business development representatives identified a target account in the financial services sector that was researching branding and employee engagement. Armed with insights from ZoomInfo, she tailored her outreach accordingly, securing a meeting within the week. This initial engagement led to discussions with multiple stakeholders and ultimately culminated in a multi-year agreement with a Fortune 500 company. Without the actionable insights from ZoomInfo, Snappy acknowledged that this lucrative opportunity might have been overlooked.

The success of Snappy's new-business team did not remain isolated. As the company scaled, it adopted the signal-based selling strategy across its post-sale teams. Account managers and customer success representatives now utilize buying signals to build comprehensive account plans, monitor existing customers' needs, and identify expansion opportunities within their current client base. Snappy describes this evolution succinctly: the intelligence derived from ZoomInfo has transitioned from a mere prospecting tool to an integral part of the daily operations across its entire go-to-market organization.

The partnership between ZoomInfo and Snappy exemplifies how leveraging real-time buying signals can significantly enhance sales effectiveness and drive business growth. As more organizations seek to refine their sales strategies in an increasingly competitive landscape, the insights provided by platforms like ZoomInfo will be crucial in identifying and converting potential buyers. This case study not only highlights ZoomInfo's capabilities but also sets a precedent for how data-driven sales strategies can catalyze success in various industries.

For more information on ZoomInfo and its offerings, interested parties can visit their website at zoominfo.com.