Toast Inc. and Uber Forge Strategic Partnership to Enhance Restaurant Operations

On November 3, 2025, Toast Inc. (NYSE: TOST), a leading digital technology platform tailored for the restaurant industry, announced a significant multi-year global partnership with Uber Technologies, Inc. (NYSE: UBER). This strategic collaboration aims to drive product innovation and go-to-market initiatives that empower restaurants to increase guest demand, streamline operations, and enhance the overall dining experience.

The partnership will initially focus on the U.S. and Canada, where Toast and Uber plan to deepen their integration. By combining Toast’s advanced point-of-sale solutions with Uber’s extensive delivery and technological capabilities, this collaboration seeks to provide restaurants with a comprehensive suite of tools that facilitate revenue generation, operational efficiency, and flexibility in service delivery.

“Toast’s partnership with Uber is focused on jointly creating a more seamless, integrated experience that gives restaurants more control and flexibility to increase revenue, streamline operations, and attract new diners,” stated Aman Narang, CEO of Toast.

In a move designed to further support restaurant owners, Toast and Uber will develop innovative tools aimed at attracting new customers and retaining existing ones. This includes advertising integrations and promotional management directly through the Toast platform for use on Uber Eats. These features, set to launch in 2026, will enable Toast's merchants to efficiently manage marketing efforts while driving additional demand through Uber’s expansive marketplace.

Susan Anderson, Global Head of Delivery for Uber, emphasized the alignment of goals, stating, “Together we’re making it easier for restaurants to grow on their own terms. By pairing Toast’s powerful point-of-sale and operations tools with Uber’s delivery expertise and global scale, we’re helping merchants unlock new revenue with less complexity.”

As part of this partnership, Toast and Uber plan to implement their existing delivery integrations, which include Uber Eats, Uber Direct, and Toast Delivery Services, across Canada. Additionally, an Uber Eats integration is set to roll out in Ireland and the United Kingdom, marking a significant expansion of Toast’s delivery capabilities globally. Toast will also designate Uber as its preferred food delivery marketplace for its restaurants worldwide, reinforcing the collaborative nature of this partnership.

This announcement comes on the heels of a partnership that began in 2021, aimed at streamlining order deliveries through the Uber Eats platform. The collaboration was expanded in 2024 with an integration between Toast Delivery Services and Uber Direct, allowing U.S. restaurants to save on delivery fees and broaden their delivery reach.

The strategic partnership between Toast and Uber marks a pivotal moment in restaurant technology, promising to equip restaurateurs with the tools they need to thrive in an increasingly digital marketplace. By combining their strengths, both companies aim to create a robust ecosystem that not only simplifies operations but also enhances guest experiences, ultimately driving growth for the restaurant community. As this partnership unfolds, it will be interesting to observe the innovative solutions that emerge and how they reshape the landscape of restaurant operations in the coming years.