Toast Inc. Partners with Ascent Hospitality Management to Enhance Restaurant Operations

The partnership will implement Toast Enterprise Solutions, which include state-of-the-art point-of-sale (POS) terminals, Toast Go® mobile handheld devices, Kitchen Display Systems (KDS), and the comprehensive Toast Restaurant Management Suite Enterprise. This integration is designed to enhance operational efficiency, improve guest experiences, and foster growth within the brands under the Ascent umbrella.

Steve Roach, Chief Technology Officer at Ascent Hospitality Management, emphasized the necessity of modern technology in maintaining the legacy of their brands. "Perkins and Huddle House are proven, full-service brands with rich histories and loyal guest followings. To ensure we are well-positioned to grow for years to come, we need to increase operational efficiency — while maintaining the tradition of quality and service our guests expect from our brands," Roach stated. He also acknowledged the enthusiastic support from the Toast team, paving the way for a smooth transition, starting with their first Perkins location going live last fall.

Toast has established itself as a vital partner for numerous multi-unit brands in the restaurant industry, including Caribou Coffee, Choice Hotels, and Nothing Bundt Cakes, among others. Kelly Esten, Chief Marketing Officer at Toast, shared her excitement regarding the partnership, noting, "We all love the restaurant brands that provide us the same high-quality, consistent, welcoming service and meals time and time again. The restaurants that truly stand the test of time are constantly raising the bar for themselves."

The integration of Toast's technology is expected to not only streamline operations but also enhance the overall dining experience for customers. As Perkins and Huddle House aim for future growth, this partnership represents a strategic approach to adopting innovative solutions that can scale with their needs.

Founded with the mission of revitalizing storied brands, Ascent Hospitality Management operates nearly 600 locations across the U.S. and Canada. Their commitment to bringing friends and families together over delicious food is at the core of their operations. With more than 60 years of experience, both Perkins and Huddle House are known for serving award-winning, made-to-order breakfast and all-day favorites.

As Toast continues to expand its enterprise capabilities, their collaboration with Ascent Hospitality Management positions them as a key player in the restaurant technology landscape. The partnership is not only a testament to the growing reliance on digital solutions in the hospitality industry but also a promising step towards elevating customer satisfaction and operational success.

While Toast is optimistic about the potential of this partnership, they have also issued a cautionary note regarding forward-looking statements. The company acknowledges that actual outcomes may differ due to various risks and uncertainties. These statements reflect Toast's beliefs and expectations as of the release date and are subject to change.

For more information on Toast and its enterprise capabilities, interested parties can visit their official website at Toast.

About Toast

Toast is a cloud-based, all-in-one digital technology platform specifically designed for the restaurant community. Offering a wide array of software as a service (SaaS) products, Toast enables restaurants to manage operations, payments, digital ordering, and customer engagement seamlessly.

About Ascent Hospitality Management

Ascent Hospitality Management is dedicated to acquiring and invigorating well-known brands to promote sustainable growth. Their mission is to deliver memorable dining experiences through quality food and exceptional service.

As the restaurant industry continues to embrace technological advancements, partnerships like that of Toast and Ascent Hospitality pave the way for a more efficient and customer-focused future.