On May 21, 2026, Toast Inc. (NYSE: TOST) made headlines by announcing its role as a proud sponsor of the International Chamber of Commerce (ICC) UK Trade & Export initiative. This initiative aims to support hospitality brands as they seek to expand their operations internationally, particularly from the United Kingdom into the United States, a move seen as critical for businesses looking to grow in an increasingly interconnected world.

2. Toast's Global Vision

Toast, known for its innovative technology platform tailored for the restaurant and retail sectors, leverages its participation in the ICC initiative to reinforce its commitment to facilitating international growth for hospitality operators. Mike Miller, COO International at Toast, emphasized the importance of having a reliable technology partner during global expansion. He stated, "The most successful hospitality brands inevitably expand globally — and when they do, they need a technology partner that’s already there and ready to support them."

This sentiment reflects Toast's strategic positioning as a unified operational foundation that allows operators to scale confidently across different markets while minimizing complexities.

3. Enhancing the Hospitality Experience

Toast's platform is designed to meet the needs of modern global operators by offering a comprehensive suite of services that includes software, AI solutions, payment processing, and financial technology. The company's "build global, act local" approach ensures that it can provide dedicated support through UK-based teams, offering 24/7 customer care specifically tailored for local operators.

With approximately 171,000 locations powered by Toast globally, the company is making strides to enhance user experience. A recent survey indicated that 87% of customers found it easy for their staff to use the Toast platform, indicating strong adoption rates and satisfaction among restaurant employees.

4. Proven Track Record

Toast’s support of the ICC UK Trade & Export initiative underscores its established history of collaborating with leading hospitality brands that operate in both the UK and the United States. Notable partners include Chotto Matte, Miznon, Swingers, and Carbone, all of whom have benefitted from Toast's ability to manage complex, multi-location operations effectively.

Kurt Zdesar, Founder of Chotto Matte, shared his experience, stating, “Working with Toast has transformed how we run a multi-location business. The fact that Toast works in America and works in the UK seamlessly is super important. The platform adapts to the way we serve guests, delivers real-time insights across markets, and gives us the confidence to expand knowing our operations are stable and flexible.”

5. Conclusion

Toast Inc.'s partnership with the ICC UK Trade & Export initiative represents a significant step in supporting hospitality brands looking to navigate the complexities of international expansion. With its advanced technology platform and a commitment to providing localized support, Toast is poised to become an indispensable ally for businesses aiming to thrive in the global marketplace.

For more information on how Toast facilitates international expansion for hospitality brands, interested parties can visit their international expansion page.

Original press release