Global Payments Teams Up with Harris Blitzer Sports & Entertainment in Landmark Partnership
1. Strengthening Presence in Professional Sports
Global Payments Inc. (NYSE: GPN), a prominent provider of payment technology and software solutions, has announced a significant multi-year partnership with Harris Blitzer Sports & Entertainment (HBSE), becoming the Official Payment Technology Provider for several key properties including the Prudential Center, the New Jersey Devils of the NHL, and the Philadelphia 76ers of the NBA. This alliance marks a notable expansion of Global Payments' already impressive portfolio in the professional sports sector, where its technology currently supports operations in 160 venues worldwide.
2. Innovative Solutions for Fan Experience
One of the highlights of this partnership is the integration of Global Payments' Genius platform, a powerful point-of-sale command center designed to enhance business operations. This technology will be rolled out across all food and beverage locations within the Prudential Center as well as for the New Jersey Devils. The implementation aims to streamline the way fans place, pay for, and receive their orders, while also optimizing backend operations to enhance overall efficiency.
Additionally, Global Payments will serve as the ticketing payment provider for both the 76ers and the Devils, ensuring a secure and seamless payment experience throughout the entire fan journey—from online purchases to transactions at the box office.
3. A Shared Vision for Innovation
Owen Morin, Chief Revenue Officer of Partnerships at HBSE, expressed enthusiasm about the partnership, stating, “This partnership reflects the power of our multi-brand global portfolio and shared commitment to innovation.” Morin emphasized the importance of integrating Global Payments’ technology to provide fans with a secure and efficient transaction platform, allowing them to quickly return to enjoying the action on the field or court.
Terry Roberts, President of Merchant Solutions at Global Payments, echoed this sentiment. He remarked, “We believe that sometimes the best experience is no experience at all,” highlighting the company's commitment to making transactions simple and fast, thereby allowing fans to immerse themselves fully in the event atmosphere.
4. Expanding Global Reach
This collaboration with HBSE is a key part of the organization’s global partnership initiative, which allows partners to leverage HBSE’s extensive reach across various sports leagues, including the NBA, NFL, NHL, NASCAR, and more. The partnership opens doors for customized activations and engagements tailored to a diverse audience of sports fans.
Global Payments’ technological prowess and its established footprint across major professional sports leagues in the U.S., as well as iconic venues in Europe, position the company as a leader in delivering cutting-edge payment solutions in the sports and entertainment sector.
5. Conclusion
The announcement of this partnership is expected to further solidify Global Payments’ reputation as a trailblazer in payment technology within the sports industry, enhancing both the fan experience and operational efficiency for HBSE's properties. As the partnership unfolds, stakeholders will be keen to observe the innovative developments that emerge from this collaboration, setting new standards for commerce in sports entertainment.