Toast Inc. Partners with Topgolf to Enhance Hospitality Experience

On May 8, 2025, Toast Inc. (NYSE: TOST), a leading digital technology platform designed for the hospitality sector, announced a significant partnership with Topgolf, the modern golf entertainment giant. This collaboration aims to implement Toast Enterprise Solutions across Topgolf venues throughout the United States, marking a pivotal step in both companies' commitment to improving guest experiences and streamlining operations.

As part of the agreement, Topgolf will adopt a suite of Toast's advanced technology solutions, including point-of-sale (POS) terminals, Toast Payments, Kitchen Display Systems (KDS), Toast Go® handhelds, and Multi-Location Management capabilities. This comprehensive integration is designed to facilitate a more seamless and enjoyable experience for Topgolf's patrons, who can expect enhanced service through features such as in-bay food and beverage ordering and contactless payment options.

The partnership reflects Topgolf's dedication to creating a relaxed atmosphere where guests can enjoy food, drinks, and entertainment without the need for extensive golfing experience. By choosing Toast as its new POS partner, Topgolf aims to elevate its hospitality approach and further support its expanding footprint across the country.

Rafik Hanna, Senior Vice President of Topgolf Technologies, expressed enthusiasm for the partnership, stating, “We’re all about taking big swings at Topgolf, and Toast’s existing capabilities combined with its track record of scaling with brands as they grow gave us confidence to make this update with Toast as our new POS partner.”

Kelly Esten, Chief Marketing Officer at Toast, echoed this sentiment, emphasizing the flexibility of Toast’s platform to address the unique needs of high-traffic venues like Topgolf. “Toast is thrilled to be working with Topgolf to provide an enjoyable and differentiated experience for their guests,” Esten stated. “We look forward to demonstrating the power of acing a hospitality experience that two tech-forward companies can provide together.”

Toast is no stranger to the multi-unit brand landscape, currently serving hundreds of clients, including notable names such as Caribou Coffee, Choice Hotels, and Papa Gino's. This partnership with Topgolf further solidifies Toast's position as a key player in the restaurant and hospitality technology space, enabling them to extend their reach and influence in the industry.

In an era where guest experience is paramount, Toast's all-in-one digital technology platform continues to empower restaurants and hospitality venues to enhance operations, maximize revenue, and create unforgettable experiences for their customers. The collaboration with Topgolf is expected to showcase the efficacy of Toast's solutions in a dynamic and high-traffic environment.

The partnership between Toast Inc. and Topgolf heralds a new chapter in the hospitality sector, where technology and customer experience go hand in hand. As both companies prepare for the implementation of Toast’s comprehensive solutions across multiple venues, the industry will be watching closely to see how this collaboration transforms the guest experience at Topgolf locations nationwide.