In a bold move within the foodservice technology sector, PAR Technology Corporation (NYSE: PAR) has officially launched PAR® Catering, a next-generation solution aimed at helping restaurants capitalize on the lucrative catering market. As catering evolves from a secondary service to a significant revenue stream—valued at $109 billion in the U.S. alone—PAR's new offering is timely and strategic, addressing the inherent challenges that many businesses face in managing catering operations.

2. Catering Market Growth and Challenges

The U.S. catering market is on a strong growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 7.7% through 2030. This growth is particularly significant considering that average catering ticket sizes can reach up to ten times that of standard transactions. Despite this potential, many foodservice brands continue to rely on outdated methods, such as spreadsheets and phone calls, to manage their catering orders. PAR Catering aims to disrupt this traditional model by providing a comprehensive, first-party solution that integrates seamlessly with daily operations.

3. Features Designed for Efficiency

Unlike traditional bolt-on tools that often require cumbersome integration, PAR Catering has been purpose-built from the ground up. This solution not only simplifies the catering process but also enhances operational efficiency at scale. Key features of PAR Catering include:

Centralized Order Desk: Operators can manage all catering orders from a single hub, consolidating requests from various channels including stores, call centers, and online platforms.

Order Prioritization & POS Sync: Direct integration with point-of-sale systems ensures that bookings are pushed in real-time, aligning kitchen operations with production schedules.

Automated Billing Processes: Features such as deposits, pre-authorization, and auto tax exemption streamline the billing process, securing upfront payments and simplifying tax-exempt transactions.

Real-Time Prep and Scheduling Visibility: Operators gain access to live updates on prep status and kitchen capacity, enhancing accuracy and timely execution.

Smart Bundles and Recommendations: By offering per-person pricing and complete meal options, PAR Catering simplifies the ordering process for customers.

CRM and Account Management: Enhanced account tracking and loyalty integration help drive repeat business, making it easier for customers to reorder with just one click.

4. Empowering Operators with Innovation

Savneet Singh, CEO of PAR Technology, expressed the company’s vision behind PAR Catering: “We didn’t just add catering—we rethought it entirely. With PAR Catering, we’re empowering operators to scale their catering programs with confidence, backed by the reliability and innovation that define PAR. Our platform streamlines every step, helping brands deliver exceptional guest experiences and realize measurable growth from day one.”

5. Conclusion

PAR Technology's introduction of PAR Catering positions the company as a frontrunner in the foodservice technology space, offering robust solutions that cater to the evolving needs of the market. As the catering sector expands, the tools provided by PAR Technology are set to redefine how restaurants approach catering, enabling them to not only meet but exceed customer expectations while driving significant revenue growth.

For those interested in exploring this innovative solution further, a demo can be requested via the PAR Technology website.

6. About PAR Technology Corporation

PAR Technology Corporation is a leading provider of foodservice technology, offering a unified platform designed to scale with businesses at every growth stage. With a focus on flexibility and open integration, PAR's comprehensive solutions—spanning point-of-sale, digital ordering, loyalty, and back-office functions—are engineered to enhance operational efficiencies and elevate guest experiences globally. For more information, visit partech.com.

Original press release