PAR Technology Celebrates Excellence in Customer Loyalty with Punchh® Awards

On April 3, 2025, PAR Technology Corporation (NYSE: PAR), a leading provider of unified technology solutions for restaurants and retailers, announced the winners of its sixth annual Punchh® Customer Awards. The awards celebrate remarkable achievements among brands that have exemplified excellence in customer loyalty, showcasing innovative strategies that enhance personalization and engagement, ultimately driving customer lifetime value.

Savneet Singh, CEO of PAR Technology, expressed pride and excitement in honoring the award recipients. "We are incredibly proud and excited to celebrate the customers who have truly excelled at capturing the hearts and minds of their loyal fans,” Singh stated. “Their dedication and innovative ideas have pushed the boundaries of what loyalty programs can achieve to deliver truly exceptional experiences for their customers. We couldn't be more honored to recognize these outstanding brands."

Church's Texas Chicken® received the coveted *Rookie of the Year* title for its impressive *Church’s Real Rewards*™ loyalty program, which launched in July 2024. The program surpassed its initial goal with nearly 620,000 sign-ups, thanks to a proactive strategy that included leveraging consumer insights and engaging franchisees to ensure operational readiness.

Wendy’s secured the *Digital Innovator* Award for its successful SpongeBob SquarePants Word Scramble Campaign, part of a larger collaboration with Nickelodeon. This campaign uniquely integrated gamification into its loyalty program, resulting in over 8.5 million sessions and showcasing Wendy's ability to execute complex digital campaigns across various platforms.

Salsarita’s Fresh Mexican Grill was recognized as the *Loyalty Royalty Leader* for its innovative restructuring of its loyalty program and the successful Holiday Countdown campaign. Utilizing PAR Punchh’s advanced analytics, Salsarita’s gained valuable insights into customer behavior, enabling data-driven adjustments to its campaigns.

Celebrating its 10th anniversary, Condado Tacos earned the *All Star* title for enhancing its Benefits loyalty program. The brand focused on deepening connections with its most loyal customers, introducing customized rewards for its highest-tier members, dubbed the "Best Buds."

Bar Louie won the *Campaign Hotshot* Award for its continuous evolution in customer engagement through creative initiatives, including the Burger Challenge and Black Friday Points Promotion. The brand's App-vent Calendar maintained high engagement levels throughout the holiday season.

Farmer Boys was awarded the *Retention Rockstar* title for its Very Important Farmer (VIF) loyalty program, which has consistently outperformed industry benchmarks in retention over the past two years. The brand’s commitment to treating members like family has fostered strong customer relationships.

Paris Baguette received the *International Achiever* award for launching a reimagined loyalty program that included a U.S. mobile app and a dedicated Canadian app. This strategic move significantly enhanced guest engagement and boosted loyalty sales growth.

Alexis Puebla, Director of Digital Marketing at Pancheros Mexican Grill, was named *Marketer of the Year* for driving significant growth in the brand’s loyalty program. Her innovative campaigns have successfully expanded the loyalty database and seamlessly integrated social media engagement with loyalty incentives.

Graeter's Ice Cream was recognized as the *Customer Advocate of the Year* for its exceptional commitment to customer advocacy. The brand’s active participation in the Voice of the Customer (VoC) program has played a vital role in refining products and services.

The award winners, recognized among PAR Punchh’s extensive global customer base of over 275 brands, demonstrated excellence in managing customized loyalty programs, omnichannel engagement, and digital campaigns. Their innovative approaches not only generated outstanding outcomes but also fostered a culture of engaged customers, driving their businesses forward through creativity and innovation.

PAR Punchh continues to play a vital role in helping leading restaurant brands enhance customer lifetime value by fostering strong guest relationships.

For over 40 years, PAR Technology Corporation has been at the forefront of technology innovation in the food service sector. With a comprehensive suite of software and hardware solutions that support point-of-sale, digital ordering, loyalty, and back-office management, PAR serves a diverse range of customers across more than 110 countries. The company’s "Better Together" ethos underscores its commitment to delivering unified solutions that drive customer engagement, efficiency, and growth.

For further information about the PAR Punchh awards, visit the PAR Technology website.