Bolla Oil Partners with PAR Technology for Innovative Loyalty Program

In a significant move aimed at enhancing customer engagement, Bolla Oil Corporation, the operator behind Bolla Market convenience stores, has announced a partnership with PAR Technology Corporation (NYSE: PAR) to launch its inaugural customer loyalty program, Bolla Rewards. This program is powered by PAR Retail™, a sophisticated platform designed to bolster customer retention and deepen engagement across Bolla's expansive network of over 160 locations throughout the New York Tri-State area.

Beyond merely initiating a loyalty program, Bolla has strategically chosen PAR Retail as its technology partner to facilitate a broader customer engagement roadmap. This partnership will enable Bolla to utilize PAR Retail’s capabilities not only for Bolla Rewards but also for their mobile app experience. Future enhancements to customer engagement will include features such as tobacco loyalty, demonstrating a long-term vision for the program.

Savneet Singh, CEO of PAR Technology, emphasized the transformative nature of this partnership, stating, “The era of disconnected software is over. What Bolla is building with PAR isn’t a loyalty program – it’s an intelligence layer that turns data across customers, operations, and engagement into real-time action at every location.” This sentiment underscores the value of employing an integrated platform over disjointed solutions, suggesting a substantial improvement in operational efficiency and customer experience.

As Bolla Oil's Vice President, Jay Singh, articulated, the loyalty program is a strategic response to a marketplace where consumers have an abundance of choices. “Our customers have more choices than ever, and loyalty gives us a way to build stronger, more meaningful connections with them,” Singh stated. With Bolla Rewards, the company aims to deliver immediate value through straightforward, easy-to-redeem offers that enhance the customer experience at Bolla Market locations.

The Bolla Rewards program is designed for quick uptake, featuring a simple and valuable structure anchored by impactful in-store offers that promise tangible savings. By leveraging PAR Retail’s scalable technology, Bolla is well-positioned to adapt its customer engagement strategy as consumer expectations and technological advancements evolve.

Jake Kiser, General Manager of PAR Retail, highlighted the program's focus on outcomes that matter. He explained, “Bolla Rewards is built around outcomes that matter, from driving immediate customer value to supporting sustained business growth.” The partnership aims to transform everyday in-store visits into meaningful customer interactions that lead to increased visit frequency and higher spending, creating a scalable foundation for future developments.

Bolla Market is a vertically integrated convenience retail and fuel operator committed to delivering scalable growth and premium customer experiences. The company focuses on high-volume fuel retailing combined with modern convenience store formats, leveraging data-driven merchandising and streamlined operations to maximize performance and operational efficiency.

PAR Technology Corporation specializes in delivering an operating platform that enables more efficient and consistent operations for multi-unit brands across various sectors, including restaurant and retail. By integrating critical software and hardware solutions, PAR helps brands enhance their operational efficiency, improve customer experiences, and drive profitability.

The partnership between Bolla Oil and PAR Technology marks a pivotal step toward redefining customer loyalty in the convenience retail sector. As Bolla Rewards launches, it promises to not only enhance customer engagement but also set a new standard in loyalty programs. With insights-driven strategies and a commitment to evolving with consumer needs, both companies are poised for significant growth in the competitive landscape of retail.