Jacksons Food Stores Evolves “Let’s Go Rewards” Program with PAR Technology

Jacksons Food Stores, a prominent player in the convenience retail sector with over 300 locations across the western United States, recognized the need to modernize its loyalty program to meet the evolving demands of its customers. By partnering with PAR Retail, Jacksons aims to maintain the familiarity of Let’s Go Rewards while enhancing its relevance through personalized engagement initiatives.

Todd Michael, Senior Vice President of Merchandising & Marketing at Jacksons, articulated the importance of this evolution. “Jacksons has built a strong loyalty program by staying focused on what matters most to their customers,” he stated. He underscored that the foundation provided by PAR Retail would enable Jacksons to enhance personalization within the program, ensuring it remains adaptable to the company’s growth trajectory.

The integration of PAR’s intelligence layer into the Let’s Go Rewards program is a game-changer. This advanced technology will allow Jacksons to convert various customer signals into actionable insights, driving more effective marketing strategies. The goal is to boost customer engagement and ultimately lead to improved business outcomes.

“Jacksons has spent decades building the kind of loyalty that can't be manufactured,” noted Savneet Singh, CEO of PAR Technology. He further emphasized the importance of utilizing this loyalty across their extensive network of stores, stating that PAR Retail equips Jacksons with the necessary intelligence to optimize customer interactions effectively.

The upgraded Let’s Go Rewards program is designed to keep the elements that customers appreciate while also allowing for innovative engagement across key moments and categories. The flexibility of PAR Retail's platform means that Jacksons can act in real time, delivering targeted offers that resonate with customers based on their behaviors and preferences.

Jake Kiser, General Manager of PAR Retail, highlighted the broader implications of this partnership, stating, “Jacksons isn’t just modernizing a loyalty program. They’re investing in an approach designed to drive real outcomes.” Kiser elaborated that the enhancements to Let’s Go Rewards will enable Jacksons to scale efficiently and translate customer interactions into sustainable growth.

Founded in 1975 by John D. Jackson, Jacksons Food Stores operates over 300 convenience stores under the Jacksons Food Stores and ExtraMile by Jacksons brands across several states, including Idaho, Nevada, and California. The company has established itself as a recognized name in the convenience retail space, thanks to its commitment to customer service and quality offerings.

PAR Technology Corporation is a leading technology provider that offers an integrated operating platform for multi-unit brands across various sectors, including restaurant and retail. Their solutions encompass critical software components such as point of sale, digital ordering, loyalty programs, and back-office systems. With a focus on improving operational efficiency and customer experience, PAR Technology continues to innovate and support brands in achieving profitability.

For more information on PAR Retail and its offerings, interested parties can visit partech.com.