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Inspired Entertainment Solidifies Long-Term Partnership with Paddy Power

Last updated: May 06, 2026
Taurigo

In a significant move within the gaming industry, Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent B2B provider of gaming content, systems, and solutions, has announced a long-term extension of its exclusive agreement with Paddy Power. This partnership, which has evolved over 25 years, positions Inspired as the sole supplier of gaming terminals and content for Paddy Power’s extensive retail operations in the UK and Ireland.

1. A Robust Agreement

The newly signed contract underscores Inspired's commitment to delivering cutting-edge gaming solutions and enhances the existing relationship with Paddy Power, a key brand within Flutter Entertainment plc (LSE: FLTR), a global leader in sports betting and gaming. Under the terms of the agreement, Inspired will continue to supply its advanced Vantage terminals and a rich portfolio of premium gaming content.

Brooks Pierce, President and Chief Executive Officer of Inspired, expressed enthusiasm regarding the extension, stating, “We are delighted to extend our long-standing partnership with Paddy Power, a relationship that has been built over more than two decades of collaboration and shared success.” He emphasized that this agreement showcases Inspired's role as a trusted partner, dedicated to providing high-quality terminals and engaging content that enhance operational performance.

2. Commitment to Innovation and Player Experience

The partnership is not just about maintaining a supply relationship; it reflects a shared vision between Inspired and Paddy Power to deliver superior player experiences across their retail operations. Vince Bateson, Paddy Power’s Head of Retail Gaming, acknowledged Inspired's role in consistently delivering market-leading technology and engaging slots content that resonates with players. He noted, “We are pleased to extend this relationship, ensuring continuity across our retail estate while benefiting from ongoing innovation in terminals and content.”

This mutual commitment to innovation promises to keep both companies at the forefront of an ever-evolving gaming landscape, catering to the needs and preferences of players in a competitive market.

3. About Inspired Entertainment, Inc.

Focused on innovation, Inspired Entertainment has established itself as a leading provider of content, technology, hardware, and services for licensed gaming, betting, and lottery operators worldwide. Their proprietary games and systems are designed to provide a seamless experience across various channels, enhancing player engagement and operational efficiency for gaming operators.

Inspired's integrated content-led approach allows them to support operators not only in enhancing their offerings but also in driving player engagement and delivering compelling gaming experiences.

As the gaming industry continues to evolve, this long-term agreement between Inspired and Paddy Power signals a promising future for both companies, with a shared commitment to innovation and excellence in player engagement.

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