Inspired Entertainment Expands Virtual Sports Offerings with BetMGM

The newly launched offerings include Inspired’s popular V-Play Soccer, V-Play Basketball, and the innovative V-Play NFL-themed Football. This NFL-themed virtual sports product is particularly noteworthy as it is the first of its kind, designed to provide football fans with a unique and immersive way to engage with their favorite teams year-round.

Brooks Pierce, President and CEO of Inspired Entertainment, commented on the launch, expressing satisfaction with the expanded partnership with BetMGM and Borgata. He noted the strong performance of these products across various regulated markets and their potential to drive incremental revenue and player engagement. Pierce stated, “This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues.”

Inspired’s V-Play Soccer and V-Play U.S. sports events have been pivotal in generating additional revenues for operators, thanks to their broadcast-quality graphics and frequent betting opportunities. These features keep players engaged and returning for more, driving performance metrics that align with operator goals.

Matt Prevost, Chief Revenue Officer of BetMGM, emphasized the importance of this partnership in enhancing BetMGM and Borgata Online's offerings in New Jersey. He stated, “Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone.” The positive player feedback from Ontario, where the V-Play portfolio is already live, reinforces the expectation of success in New Jersey.

Inspired Entertainment is not just focusing on the New Jersey market; the company is actively expanding its Virtual Sports presence across regulated jurisdictions worldwide. Their strategy aims to provide operators with high-quality content that enhances player engagement and ensures a continuous gaming experience – a sentiment captured in their tagline, “the season never ends.”

With a strong track record of innovation, Inspired Entertainment serves as a leading provider of gaming content, technology, hardware, and services for licensed gaming, betting, and lottery operators globally. Their portfolio of proprietary games is designed to resonate with players, ensuring consistent performance across various gaming environments, including interactive, virtual sports, and retail settings.

As the landscape of gaming continues to evolve, Inspired Entertainment's commitment to delivering engaging content and integrated systems positions them as a key player in the industry's future.

This expansion marks a pivotal moment for both Inspired Entertainment and BetMGM, promising to enhance the gaming experience for players while driving revenue growth for operators in an increasingly competitive market.