Inspired Entertainment Expands Footprint with NBA Re-Play Launch in Turkey

Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent player in the gaming content and technology sector, has made a significant move by launching its NBA Re-Play Virtual Sports game in Turkey. This exciting development, announced on June 22, 2026, marks an important milestone for the company as it continues to diversify its offerings and tap into international markets.

The NBA Re-Play game will be distributed through Sisal Şans, Turkey's authorized operator for cash-prized games under the iconic Milli Piyango brand. Players in Turkey will be able to access NBA Re-Play via the Milli Piyango Online website and mobile application, as well as through a network of Electronic Platform Dealers, including popular sites such as Misli, Nesine, Atyarışı.com, Bi’Talih, Hipodrom.com, Bilyoner, Altılıganyan.com, and Dortnala.com. This extensive distribution strategy positions Inspired to reach a broad audience of sports and gaming enthusiasts.

NBA Re-Play promises to deliver a distinctive virtual basketball experience, featuring all 30 NBA teams along with highlights of iconic players. The game is designed to engage fans with quick, intense betting action that lasts around two minutes per simulated event. It includes multiple betting markets that mirror traditional sportsbook offerings, allowing players to enjoy a familiar yet innovative wagering experience. A dedicated online channel will be established to promote NBA Re-Play across each operator’s customer base, enhancing visibility and player engagement.

Brooks Pierce, President and CEO of Inspired Entertainment, expressed enthusiasm regarding the launch, stating, “We are excited to introduce NBA Re-Play to the Turkish market. This launch builds on our proven Virtual Sports portfolio and provides NBA fans in Turkey with an innovative and fast-paced way to engage with the sport they love.” His words highlight the company's commitment to delivering high-quality gaming experiences that resonate with fans.

Selim Ergün, CEO of Sisal Şans, echoed this sentiment, emphasizing the significance of the virtual gaming landscape. “We are thrilled to bring NBA Re-Play to players across our own platforms, as well as to the players of our Electronic Platform Dealers network throughout Turkey. Virtual Games continue to be a dynamic part of the games of chance landscape, and this launch allows our partners and their players to enjoy high-quality, compelling NBA content online,” Ergün stated.

NBA Re-Play is officially licensed by the NBA and the National Basketball Players Association (NBPA), underscoring the authenticity and appeal of the game. This launch is part of Inspired Entertainment's broader Virtual Sports portfolio, which includes a variety of other sports such as American Football, Baseball, and Hockey. By expanding this portfolio, Inspired continues to cater to diverse interests within the gaming community.

Inspired Entertainment's launch of NBA Re-Play in Turkey is a strategic advancement that not only enhances its product offerings but also solidifies its presence in the international gaming market. The collaboration with Sisal Şans and the incorporation of NBA branding promises to create a compelling experience for players, potentially driving engagement and revenues for both Inspired and its partners in the region. As the landscape of gaming continues to evolve, Inspired remains at the forefront, delivering innovative solutions that excite and engage sports fans worldwide.